Discover  E-­‐Learning  Jane1e  Toral  

h1p://www.digitalfilipino.com  

E-­‐mail  Marke@ng  

•  Type  –  Series  –  Announcement  based  

–  Newsle1er  •  Premise  

–  Permission  given  or  implied  

–  Iden@ty  disclosure  –  Unsubscribe  op@on  

•  Tools  –  Regular  email  (bcc  recipients)  

–  E-­‐mail  marke@ng  system  •  GetResponse  •  Aweber  •  Constant  Contact  •  FlowTown  

E-­‐Mail  Marke@ng  

•  DigitalFilipino.com  /  Jane1e  Toral  situa@on  –  In  2003,  contempla@ng  whether  a  new  e-­‐commerce  book  will  make  sense  in  the  market  

– Test  the  market  by  offering  the  book  content  for  free  and  get  feedback.  

– Test  how  much  of  the  market  will  be  interested  in  purchasing  the  book.  

Results  •  Launched  June  2,  2003  •  Reached  1000  subscribers  in  one  

month.  3000  by  year-­‐end  2003.  •  Conversion  rate  to  paying  buyers  was  

3%  •  Content  revised  5x  prior  to  publishing.  •  Book  published  by  McGraw-­‐Hill  

Educa@on  Asia  –  First  Filipino  author  published.  –  Released  May  2004  (sold  out)  

•  Created  a  niche  database  –  Organized  DigitalFilipino  E-­‐Commerce  

Forum  in  2004  (Cebu  and  Manila).  •  Won  CITEM  E-­‐Services  Best  e-­‐Learning  

Product  Award  runner-­‐up  for  2004.  

h1p://bit.ly/jamflores  

Educate  the  market,  show  poten@al.  

h1p://bit.ly/aiBANq  

h1p://lopezlink.ph  

h1p://digientrepreneur.com  

h1p://homebasedelite.com  

E-­‐Learning  can  click  if….  

•  Time  and  resources  are  limited.  •  Unique  content.  •  Interac@ve  with  demonstra@ons  

•  Friendly  speaker.  •  Exercises  needs  to  be  challenging  –  can’t  be  easily  cheated.  

•  Keep  in  touch  with  students.  

h1p://slideshare.net/jane1etoral