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A short guide for journalists interested in how the latest digital trends impact on production models and business models for journalism
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What is changing?
THE NETWORKED SOCIETY
Expect the unexpected
The business model is changing
Consolidation: meet the new
boss, same as the old boss
Disruption: meet the new media
magnates
Good News: Rising digital demand
• Daily Mail in less than 5 years world’s second most popular news site (after NYT)
• Guardian has 200,000 paper buyers (down 12%), 4.4 million daily online readers, up 17%
It’s good for journalism
‘New’ models
• Guardian and Mail Australia • ProPublica• Mumsnet• Buzzfeed• BSkyB• Hyperlocal• Philanthropist (Omidyar, Bezos)• Cross subsidy (Fantasy football, gambling, dating)
Not manufacturing, service networking
Networking for value
• Have a management strategy: eg produce when your audience consumes
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
• Build engagement through relevance
• Content is still King – always add value
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type
• Show the value of curation in a complex world
• Build engagement through relevance
• Content is still King – always add value
• Networking finds (free) content – but also share
Networking for value
• Have a management strategy: eg produce when your audience consumes
• Know your audience – behaviour as well as type• Show the value of curation in a complex world• Build engagement through relevance• Content is still King – always add value• Networking finds (free) content – but also share• Traditional values in a modern setting: critical,
independent, trust-worthy, experts in an uncertain world
