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Digital Storytelling A digital media production planning masterclass by Inner Ear

Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

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Learn every aspect of digital storytelling in this interactive masterclass workshop by creative content communication company Inner Ear. Lead by Inner Ear director and co-founder Dougal Perman, this masterclass covers all the elements of planning digital media production: defining the objective, telling the story, understanding the audience, outlining the narrative, building a storyboard, pre-production, production, post-production, distribution and promotion. Get in touch with us to find out how Inner Ear can work with you to create, communicate and learn about digital media production: www.innerear.co.uk/contact

Citation preview

Page 1: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Digital StorytellingA digital media production planning masterclass by Inner Ear

Inner Ear established October 2000Launched Radio Magnetic in March 2001

Live Streaming

Content Creation

Community Management

Music Supervision

Inner Ear Creative Content Communication

Creative Projects

Alternative music internet radio

Walking Heads

Radio Magnetic

Streetwise audio walking tours

Production Planning

Objective

Story

Audience

Narrative

Storyboard

Pre-production

Production

Post-production

Distribution

Promotion

Objective

Before starting any project itrsquos vital to know why yoursquore doing it

It could be in response to a client brief or as part of a commission

Even if itrsquos your own project you need to understand the motive behind your idea

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 2: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Inner Ear established October 2000Launched Radio Magnetic in March 2001

Live Streaming

Content Creation

Community Management

Music Supervision

Inner Ear Creative Content Communication

Creative Projects

Alternative music internet radio

Walking Heads

Radio Magnetic

Streetwise audio walking tours

Production Planning

Objective

Story

Audience

Narrative

Storyboard

Pre-production

Production

Post-production

Distribution

Promotion

Objective

Before starting any project itrsquos vital to know why yoursquore doing it

It could be in response to a client brief or as part of a commission

Even if itrsquos your own project you need to understand the motive behind your idea

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 3: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Live Streaming

Content Creation

Community Management

Music Supervision

Inner Ear Creative Content Communication

Creative Projects

Alternative music internet radio

Walking Heads

Radio Magnetic

Streetwise audio walking tours

Production Planning

Objective

Story

Audience

Narrative

Storyboard

Pre-production

Production

Post-production

Distribution

Promotion

Objective

Before starting any project itrsquos vital to know why yoursquore doing it

It could be in response to a client brief or as part of a commission

Even if itrsquos your own project you need to understand the motive behind your idea

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 4: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Creative Projects

Alternative music internet radio

Walking Heads

Radio Magnetic

Streetwise audio walking tours

Production Planning

Objective

Story

Audience

Narrative

Storyboard

Pre-production

Production

Post-production

Distribution

Promotion

Objective

Before starting any project itrsquos vital to know why yoursquore doing it

It could be in response to a client brief or as part of a commission

Even if itrsquos your own project you need to understand the motive behind your idea

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 5: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Production Planning

Objective

Story

Audience

Narrative

Storyboard

Pre-production

Production

Post-production

Distribution

Promotion

Objective

Before starting any project itrsquos vital to know why yoursquore doing it

It could be in response to a client brief or as part of a commission

Even if itrsquos your own project you need to understand the motive behind your idea

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 6: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Objective

Before starting any project itrsquos vital to know why yoursquore doing it

It could be in response to a client brief or as part of a commission

Even if itrsquos your own project you need to understand the motive behind your idea

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 7: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Story

What is it that yoursquore trying to say Whatrsquos the message

Exercise lets pick a story to tell and plan its production

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 8: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Audience

Who is the audience were trying to reach

Exercise letrsquos profile our audience and define an avatar

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 9: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Audience Avatar

Hopes

Dreams

Ambitions

Fears

Frustrations

Objections

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 10: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Narrative

Everything has a story everything has narrative

988 Films narrative and the 100 meter race story

Linear open closed and interactive story forms

ldquoChoose your own adventurerdquo audio drama interactive audio walking tours and treasure hunts

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 11: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Narrative

The difference between story and plot

The king died and then the queen died

Story ndash this is an incidence

The king died and then the queen died of grief

Plot ndash this has motivation

Source www2anglistikuni-freiburgdeintranetenglishbasicsPlot01htm

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 12: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Narrative

Emotion graphs and story arcs

Exercise whatrsquos the story arc for our story

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 13: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Storyboard

Planning the story through the narrative

Identifying key points in the message to communicate

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 14: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Storyboard

As a pitching tool build a storyboard with bullet points illustrations photos or graphics

Exercise make the storyboard

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 15: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Pre-production

Planning the production process

Whether the content is audio video interactive etc

Crew and equipment

Scouting locations and obtaining permissions

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 16: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Pre-production

Scouting locations and obtaining permissions

Budgeting

Examples of production budgets

Exercise write the pre-production plan and calculate the budget for our story

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 17: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Research and Writing

What research do we need to do

What methods can we use

Primary and secondary sources

Fact checking and documentation

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 18: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Research and Writing

Do we need to write a script or interview questions

Exercise conduct some initial research and write sample script extracts and interview questions

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 19: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Production

What will happen during the production process

How will the production process go

ldquoActionrdquo

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 20: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Production

ldquoCutrdquo

What issues could arise and how do we troubleshoot

Exercise discuss likely scenarios for producing our story

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 21: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Post-production

Whats involved in post-production

ie mixing mastering dubbing editing grading etc

And before that administration and file management

Whats the workflow

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 22: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Post-production

What are the considerations

In terms of working with copyrighted material

especially music

Exercise describe the post-production workflow

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 23: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Distribution

How is our story going to reach its audience

What channels can we use to distribute content

Social media platforms

Digital distributors and aggregators

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 24: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Promotion

What options do we have for promotion and monetisation

How can we track monitor and report on its success

Exercise assemble the online services and platforms were going to use to get our story to its audience

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808

Page 25: Digital Storytelling: A Digital Media Production Planning Masterclass by Inner Ear

Make it Happeninnerearuk

innerearcoukvimeocominnereartv

newlivestreamcominnerearslidesharenetinnerear

radiomagneticradiomagneticcom

mixcloudcomradiomagneticnewlivestreamcomradiomagnetic

radiomagnetictumblrcom

dougalinnerearcouk0141 226 8808