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Photo: Filip Bunkens Pleased to meet you. My name is Polle.

Digital Native for Ministry of Education, Culture and Science (OC&W)

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Page 1: Digital Native for Ministry of Education, Culture and Science (OC&W)

Photo: Filip Bunkens

Pleasedto meet you.My name isPolle.

Page 2: Digital Native for Ministry of Education, Culture and Science (OC&W)
Page 3: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

An actual company.Go figure.

With a boss.Rules.Office hours.A building.

Page 4: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Pretty much all the things most youngsters hate.

Page 5: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

The most talented people I know just do stuff they like.

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[INSERT TS2AS]

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[INSERT TIJS VROLIX]

TIJS VROLIX tijsvrolix.be

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[INSERT SOFIE VALKIERS]

SOFIE VALKIERS fashionata.be

Page 12: Digital Native for Ministry of Education, Culture and Science (OC&W)

[INSERT ELINE BOCHEM]

ANDREW VASSALLO Cutest male/female geek

Page 13: Digital Native for Ministry of Education, Culture and Science (OC&W)

[INSERT OMAR KBIRI]

OMAR KBIRI kbiri.nl

Page 14: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

This is my BlackBerry.

Page 15: Digital Native for Ministry of Education, Culture and Science (OC&W)

AndIt’sAlwaysOn.

Page 16: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

This is my BlackBerry.

No. Not an iPhone.

Page 17: Digital Native for Ministry of Education, Culture and Science (OC&W)

I use it to keep in touch with 3000 twitter followers ...

Page 18: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

... and select themost interesting

content that day,selected by

my peers.

Page 19: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Page 20: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

(THAT WAS A JOKE. I HATE SOCIAL MEDIA EXPERTS.)

Page 21: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Besides my Blackberry,I could work on my laptop.

Page 22: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Or, for that matter. On your laptop.

Page 23: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

I store all my data online.

Page 24: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

My Boondoggle files.

Page 25: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

My favorite links.

Page 26: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

My presentations.

Page 27: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

My network.

Page 28: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

But, really, it’s not about technology. Technology is not leading, ideas and personal connections are.Technology is just an enabler.

Page 29: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

I organize a bi-monthly drink for talented online-minded youngsters in Amsterdam, Antwerp, Brussels, Ghent and London.

Page 30: Digital Native for Ministry of Education, Culture and Science (OC&W)

Photo: Filip BunkensJONG TUIG / Amsterdam

Page 31: Digital Native for Ministry of Education, Culture and Science (OC&W)

Photo: Filip Bunkens

JONG TUIG / Antwerp

Page 32: Digital Native for Ministry of Education, Culture and Science (OC&W)

Photo: Filip Bunkens

JONG TUIG / Ghent

Page 33: Digital Native for Ministry of Education, Culture and Science (OC&W)

YOUNG SCUM / London

Page 34: Digital Native for Ministry of Education, Culture and Science (OC&W)

And I met my girlfriend there.

Page 35: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

By the way: I usually have never seen the people I organize the event with. We collaborate via twitter, email or skype.

Page 36: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Oh, and I don’t even know some of them by their real name … @nalden @ort @orsii …

Page 37: Digital Native for Ministry of Education, Culture and Science (OC&W)

Photo: Lev Kaupas – Maurice Mikkers

Page 38: Digital Native for Ministry of Education, Culture and Science (OC&W)
Page 39: Digital Native for Ministry of Education, Culture and Science (OC&W)
Page 40: Digital Native for Ministry of Education, Culture and Science (OC&W)
Page 41: Digital Native for Ministry of Education, Culture and Science (OC&W)
Page 42: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

So, what’s the return on all this geekyness?

Page 43: Digital Native for Ministry of Education, Culture and Science (OC&W)

;)

Page 44: Digital Native for Ministry of Education, Culture and Science (OC&W)

Social agency of the year.© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Page 45: Digital Native for Ministry of Education, Culture and Science (OC&W)

14th most powerfull marketeer.© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Page 46: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

But, even more important. A minor shift in skills/thoughts with huge consequences.A strong belief in some basic principles.

Page 47: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

The power of technology as a steroid.

Page 48: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

The power of smart ideas.

Page 49: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

The power of reputation.

Page 50: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

The importance of service and product over communication.

Page 51: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Stuff worth talking, sharing and loving.

Page 52: Digital Native for Ministry of Education, Culture and Science (OC&W)

© Boondoggle Amsterdam - Czaar Peterstraat 155 - 1018 PH Amsterdam - The NetherlandsT +31 (0)20 716 3717 - www.boondoggle.eu

Extremely fast access to the right ideas and right people.

Page 53: Digital Native for Ministry of Education, Culture and Science (OC&W)

POLLE DE MAAGT / Strategist Boondoggle Amsterdam / [email protected]@polledemaagtfacebook.com/polledemaagtwww.polledemaagt.com

Photo: Filip Bunkens