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Developing your your Social Media Strategy PLA Spring Symposium Meg Canada, Sr. Librarian Hennepin County Library

Developing Your Social Media Strategy

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Second Presentation for PLA Spring Symposium in Nashville, TN April 2-4, 2009

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Page 1: Developing Your Social Media Strategy

Developing youryour Social Media Strategy

PLA Spring Symposium

Meg Canada, Sr. Librarian

Hennepin County Library

Page 2: Developing Your Social Media Strategy

Why develop a social media for your library?

http://xataka.com/archivos/images/Blogger.Logo-thumb.png
Page 3: Developing Your Social Media Strategy

Do I have to have a strategy?

Page 4: Developing Your Social Media Strategy

Who is involved?

http://www.flickr.com/photos/dawn_perry/485875684/

Page 5: Developing Your Social Media Strategy

What’s on the menu?

Page 6: Developing Your Social Media Strategy

What do I need to know for each channel or site I use?

How will we use this?Anyone else here?

Who is our target?How will we measure success?

Who will take a lead here? Who will back them up?

How long will this take to startup? Maintain? See results?

Page 7: Developing Your Social Media Strategy

Grid Approach

Page 8: Developing Your Social Media Strategy

Anatomy of the Strategy

Goals

Staff Analysis

Time Investment

Tactics

Channel

Page 9: Developing Your Social Media Strategy

Evaluating


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