DEMYSTIFYING THE MYSTERY OF

STORYTELLING

What most people write is extremely boring

STORYTELLING SHOULD BE ABOUT THE AUDIENCE, NOT THE STORYTELLER

THE HOLY TRINITY OF STORYTELLING

WRITER

CHARACTER AUDIENCE

GEORGE ORWELL SAMUEL JACKSON

Sheer egotismImmortalityGetting back at

peopleMake the world a

better place

“No man but a blockhead ever wrote but for money.

WHY DO PEOPLE WANT TO WRITE

STORIES DEFINE US, NOT LANGUAGE

SO IS THERE A FORMULA FOR

WRITING?

THE 3 ACT STRUCTURE

1

ARISTOTLE’S PHILOSOPHY

2

PITY- character undergoes great misfortune to establish emotional connect

FEAR- put him in a horrible situation

CATHARSIS- release the character from the jeopardy

SCHILLER’S PHILOSOPHY

3

SUFFERINGSTRUGGLE

OVERCOMING

WE HAVE A CHECKLIST

SO YOU WANT TO WRITE A GREAT STORY?

1. ACCESSIBLE CHARACTERS

2. UPBEAT ENDINGS

3. MORE VISUALS, LESS DIALOGUES

4. SHORTER SCENES

5. USE MUSIC

NOW GO TELL YOUR STORY TO THE

WORLD!

CREDITS

http://www.brandstories.net/wp-content/uploads/2013/07/Brand-Storyteller.png

http://s3-static-ak.buzzfed.com/static/2013-10/campaign_images/webdr01/30/16/11-animals-with-insanely-predictable-reading-pref-1-24351-1383165917-16_big.jpg

https://kierkegaardschallenge.files.wordpress.com/2014/08/friedrich_schiller.jpg

http://media-1.web.britannica.com/eb-media/84/87984-004-5ADE9ACA.jpg

http://www.thefreelancecopywriter.co.uk/wp-content/uploads/2013/05/Heart-hands.jpg

http://www.freakingnews.com/pictures/58000/George-Bush-with-Duct-Tape-on-Mouth-58408.jpg

http://www.scmorgan.com/wp-content/uploads/2013/02/Ahorita.jpg http://

sciencenordic.com/sites/default/files/imagecache/440x/headsetCOLOURBOX810166_None_0.jpg

THANK YOU

Created by Parul Chauhan, LSR DELHI, during an internship by Prof. Sameer Mathur, IIM Lucknow.

www.IIMInternship.com