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At CeBIT today Dell's PaulHenri Ferrand CMO, Consumer, Small and Medium Business, shared a presentation on How Entertainment and Mobility are Redefining the Workplace
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How Entertainment and Mobility are Redefining the Workplace
PaulHenri Ferrand CMO, Consumer, Small and Medium Business
Power to do more
Power to do more
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50% 300,000 30,000,000,000
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>150M CeBit, Hannover, 2011
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Technology Disruptions in…
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Various ecosystems
Profusion of devices
Micro- processing
power
Data explosion
Wireless broadband
Web 2.0
Virtualization
Cloud
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The virtual era
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Consumerization of IT is
inevitable…
Greater worker choice More mobility
More devices with fewer restrictions Enablement of new applications
Blending of work and personal devices Cultural enablement through technology enablement
Rise of social media and new tech-focused
business models
Blurring of work
and home
The emergence
of new mobile devices
Changing employee
expectations of IT
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Result: User-driven IT experience
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Security
Desktop Virtualization
Management
Services
Better design and functionality
Seamless connections and
collaboration
IT based on end-user needs
More dynamic, flexible and intuitive Sophisticated new form factors
Socially optimized and solution-ready
Devices for
work and home…
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Connect and collaborate
22K daily global conversations
5,000 employees trained and growing
Broad social networks #1 on RenRen, #3 on Sina
Powerful communities
Customer ideation
100K team members sharing knowledge
Embedding deeply across our company
Closing the loop with our customers and influencers
Listen
Engage Act
products
Marketing
Services solutions
Online
Sales
Customer service
Comms & PR
HR
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The power to do more
Analysis
Security
BYOD
Cost sharing
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Preventing the “consumerization zwickmuehle”
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Analyze your employee population and
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technology philosophy
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security policies 13
Look at your
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own device Bring your
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cost sharing Clear point of view on
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Open, capable and affordable solutions Employee-driven IT
Facilitating change…
with Dell enterprise solutions
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Let’s continue the conversation – Hall 2, #B30
CeBit, Hannover, 2011
Thank you
