CONVENTIONS OF DOUBLE

PAGE SPREADS

TOP OF THE POPSText to Image RatioThe text to image ratio shows that there is more image on the page than text. This is a good representation of their target audience because they are likely to be attracted to short clips of text. If the text extracts were longer the target audience would become bored and uninterested. The text is laid out in small boxes for the reader to quickly read an extract and move on, keeping their interest.

Headline This takes up a large amount of the page to give the reader a quick overview of what the article is about and well as attracting their attention to read on further.

Target Audience: Young, Pre-teen/very young teen girls. Interested in popular culture and fashion.

Pull QuotesThese give hints to what the article is about and the theme of what the conversation contains. This is a further way to attract the reader’s attention.

Main ImageDominates the double page to show importance of the person interviewed. The celebrity is not dressed provocatively which makes the reader believe she is a role model for the young girl the magazine is trying to attract. By using minimal make-up and curling her hair, it shows a degree of innocence which relates again to the target audience. Direct eye contact pulls the readers attention to her and creates a connection between reader and magazine.Her body language is open with her shoulders back and gives an inference of confidence and honesty. Therefore the reader infers that the interview will be honest. They also interpret that she is confidence and inspire to be as confident as her.

StandfirstGives an introduction to what the article will be about. It introduces the artist and the main points that she will cover in the interview. Bold fonts and changes in colour draw attention to the stand first and again highlights the key points.

Colour Scheme: Contains lots of shades of pink, targeting the young, girly audience.

Q MAGAZINE Target audience: 30-40 year olds, predominately men. Interested in music, current and past artists.

Drop CapGraphic feature for the audience, a feature to add interest for the audience. Empathises the start of a paragraph making it easier to locate.

Page NumberLocated in the lower corners of the page, particularly the right hand corner, making it easy for the reader to navigate around the magazine. Also usually contains the

magazine name to constantly remind the reader which magazine they are reading, increasing the chance of the reader returning to buy the magazine.

Text to Image ratioThe text ratio is much greater in Q Magazine because the attention span of it’s target audience is much greater than a young teen’s. It is not too over whelming and it broken up into paragraphs and columns making it much easier. The target audience will be looking to read the magazine for information but also escapism so this amount of text will do that.

Main ImageDominates the double page spread to highlighting the significance of the person interviewed. The model is posing provocatively in the image, showing the reader that she is confidence with her sex appeal and uses it as part of her appeal as an artist. In a magazine aimed at teenagers or young people, the focus would be predominately on the fact that she is not wearing clothes. However the context of a magazine aimed at an older audience this is not the main focus but instead is the inference of glamour and attractivenessThis is gained from her messy curly hair, smoky make-up and pouting lips.

HeadlineThe headline of the article is not very large and only introduces the artist’s name. Instead the large graphic feature of the drop cap attracts the read’s attention to the article. The Drop Cap covers a large amount of area of the double page spread’s article, almost highlighting the importance of the article.

Colour schemeThe colour scheme consists of red, black and white giving an overall appearance of sophistication, perfectly targeting their target audience who are sophisticated and are not attracted to brash colours.

NME Target audience: 16-25 year olds who are interested in new music and going to live music events. Specific to those interested in Indie Rock music.

Pull QuoteA quote from the article used give the reader a insight into what the magazine is about. It is usually shocking, unusual or funny. It attracts the readers attention and makes them want to read further into the article. Furthermore it breaks up the amount of text displayed.

Stand first

Headline

Page Number and magazine name

Drop Cap

Columns

Text to Image RatioAgain because the target audience are fully capable of reading long length of text, the text to image ratio is in favour of text.

CaptionAn entertaining clip of text explaining the main image

Main ImageThe main image is a long shot of the artist and dominates the double page spread. The setting of the bingo hall links to the subject of the interview. Julian’s body language is leaning toward the camera and therefore the reader, creating a connection. Furthermore he looks confused which links into the erratic nature of Julian. The dark clothing makes him look stereotypically creative and mysterious, which is part of his personality. By-lines

Give credit to the photographer, the company who took the photos if they are not an original images or the writer.

Graphic FeatureAdds another image and paragraph of text related to the article but not part of the interview. Breaks up the article for the reader and gives them background information.