OPERATIONS MANAGEMENT STRATEGIES

of

KEELLS SUPER

OPERATIONS MANAGEMENT STRATEGIES

of

KEELLS SUPER

UCD13.1:OPERATIONS MANAGEMENT (Group Assignment)

KEELLS SUPER

Overview

Company Background

Decisions of Operations Management

Keells Super• Locations Decisions• Layout Planning• Supply Chain Management

Findings

Recommendations

Decisions of Operations ManagementGoods and Service Design

Process and Capacity Design

Location Decisions

Layout Planning

Job Designing & Human Resource

Supply Chain Management

Material Requirement Planning And Inventory Control

Production Scheduling

Managing Quality

Maintenance Management

Company Background

The leading supermarket chain in the country

Currently having 45 supermarkets

The wide range of products include,

groceries, essentials, meats, vegetables, fruits,

bakery, dairy, household.

Home-ware such as linen, books, stationery,

pharmacy and beauty counters at selected outlets.

Locations DecisionsProximity To CustomerKeells target all levels of customers.Keels super start their new outlets within one kilometer from main bus stand. Business Climatekeells super has three competitors in Galle.Keells could increase their high-end customer base due to the parking facility.Kaluwella area is consisting with no.of slow moving businesses.

Infrastructure FacilitiesKeells benefited all municipal infrastructure facilities offered by Galle Municipal Council.

Quality Of EmployeesKeells recruits their employees within 10km area of outlet.

Locations Decisions

Locations DecisionsSafetyAs the selected place situated in highly urban area location safety is ensured for keells. EnvironmentGalle area is highly affected from 2004 tsunami disaster.

Keells super layout floor build few feet above from land level.

Layout Planning

This layout plan was mainly targets the customer’s

shopping time, Front shelves- morning needs such as

breakfast preparing solutions. ......... shelves- daytime

needs and general needs

Keells super Galle branch consists with 8 large two side

shelves and long wall shelves in side. Every main shelves

has six racks.

Layout PlanningThese of shelves based on three dimensions.

Product type- Relative products are in one shelves according to brand identification

Price- left to right price increasing order

Safety-most weighted products in bottom rows

Front of the layout are for products with special offers.

These front shelves easily attract customers at their paying

time.

Layout Planning This layout design has proper air condition system ,

proper light system and Front of the supermarket made

by transparent glasses

Needed products are store in transparent refrigerators &

Fruits and vegetables are store in open shelves with

special cooling system to protect freshness.

Supply Chain Management

Types of supply chain management flows:Types of supply chain management flows:

Supply chain management PrinciplesSupply chain management Principles

Keel’s Method of Managing the Supply Chain

Keel’s Method of Managing the Supply Chain

FindingsLocation of Keells Super Galle outlet is relatively far from

crowded area of the city.

Lack of supportive business around the Keells outlet is huge problem for customer attraction.

This outlet faces to A2 Colombo-Galle main road. Under new road development project increased the width of the road and separated road into two lines using concrete line.

There is no any bus stop within 400 meters to both Galle

and Colombo sides.

There are no powerful identification signs in Building

Maintenance of layout standards are broken in some

places.

Due to standards, outlet could not get maximum benefits

from glass front windows.

There are issues in appointing new suppliers and new

products.

Findings

RecommendationsMother company of Keells Super has solid base in

Sri Lankan market.

Rearrange spaces for fast moving products

Place shelves near by the front glass window and

entrance to attract more customers.

Appoint employee to maintain order of product

placing according to standards.

Give more attention to save international

standards of product placing instead of store

opposite products in same shelves.

Just in time supply method is most suitable for

this type of supermarkets.

Make time saving and flexible method to appoint

new products and suppliers.

Our Crew

Kushara M.H.J.

Liyanage D.R.U.

Medagoda T.M.

Maduwanthi A.W.N.

Ruwangi H.A. Tharushika

Withanawasam A.S.U.

This is the time for Questions.

Thank You all for lending us your kind

ears!