Embed Size (px)
Citation preview
By
Ronald Brian Dean
801-209-6809
Westminster BBA Project Sequence 2-1-1
Dr. Joel Watson
V4-R2
April 7, 2010
Compact Vehicle Market Analysis
Society
Legal
Economical
Political
Technological
Compact Vehicle Market Analysis
S
L
E
P
T
•Strength•Weakness•Opportunity•Threat
S W O T
StrategyFor
Action
Short Term Opportunities
•Luxury gaps•Financing gaps
1. Pay down debt2. Increase savings(Research Corp. Survey 2009)
L.A. Auto Show no shows
Americans show financial restraint
Volkswagen L1 Chevy CruiseFord Fiesta
T H R E A T S
New Desires
Insurance fraud is on the rise Efficacy of reactionary laws is still unknownAs premiums rise, disposable income shrinks!!!
US Mean Vehicle
Payment
US Mean Insurance Payment
Increase of
Insurance
Projected Mean
Vehicle Budget
In the US we have an opportunity to defend our intellectual property.
FRAUDInjury claim payments
Up 55% in NYC since 2004(States News Service, Feb 5, 1010)
Suppliers
Dealers
Consumer
The poorest 20% are effectively Bankrupt
Jobs & Pricing
Productivity •Is this the segment that previously demanded Compact Cars?
•Who will want to, and be able to, buy what kind of Compact Car?
Society
Legal
Economical
Political
Technological
Industry
CompetitorsNew
Competitors
Buyers
Bargaining Power
Suppliers
Bargaining Power
Substitutes
Porter, M. Jan. 2008
Industry Competitors
New Competitors
Buyers
Bargaining Power
Suppliers
Bargaining Power
Substitutes
Economical “We're not finished with Toyota”
Raymond LaHood (February 3, 2010)
Industry Competitors
New Competitors
Buyers
Bargaining Power
Suppliers
Bargaining Power
Substitutes
Economical
Natural Gas Pricing
Natural Gas
production
Competitors launching Natural Gas products,
Not a Threat
Industry Competitors
New Competitors
Buyers
Bargaining Power
Suppliers
Bargaining Power
Substitutes
Economical
Short Term = DEFLATION = why invest?Long Term = INFLATION = too late to invest!
•New entrants into the market are not likely
•New products by old competitors very likely
Quality Ethics
Industry Competitors
New Competitors
Buyers
Bargaining Power
Suppliers
Bargaining Power
Substitutes
Economical
•Camry fell from 1st to 5th
•Sales DOWN 16%
Take care of confused customers !!!
REBUILDNOW
Uncontrolled spending
Higher Taxes
Less IncomeSmaller Cars
Increased demand for COMPACTS
Taxes will hit 54%
by 2040
Increased Hostility from the Federal
Government
AFFORDABLE GREEN
SUMMARY
Compact Vehicle Market Analysis
1. Toyota = Head start
2. Compact market WILL GROW
3. Multiple levels of luxury
4. Threats are from current competitors
5. Financing, CHALLENGE or OPPERTUNITY
6. High barriers of entry
7. FUTURE = Global vision
