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DATANAUTSDECODING EARTH

OPEN INNOVATION &EARTH OBSERVATIONPROJECT PROPOSAL

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"To know that we know what weknow, and to know that we do not know what we do not know, that is true knowledge.“

Nicolaus Copernicus (1473 – 1543)mathematician & astronomer

EPILOG

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The prime directive of wisdom also applies to the relationship we have to our home and cradle: Earth. Much have we learned already, but the European Commission's Copernicus program* that aims is building an autonomous, multi-level operational Earth observation capacity, promises to deliver so much more!

Copernicus is not only about big data, but also about big opportunities. A fact way to few people know by now. The challenge is to convert big data into big ideas, to get people involved, people with ideas! That includes data experts, but not exclusively. Because good ideas may originate from the most unexpected places.

* http://www.copernicus.eu

EARTH & DATACHALLENGE

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WE HELP MAKE CHANGE HAPPEN

Datanauts is an initiative, a program, a proven concept dedicated to spark the creation of great ideas. Ideas that make a change. Leveraging visionary thinking, talent and skills using custom-tailored tools, Datanauts is capable to support Copernicus to achieve the recognition and impact it deserves.

VALUE PROPOSITION

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3The number of stunning facts and stories around Copernicus data are endless. We collect, evaluate, distribute them in an efficiently targeted way on Social Media. Fascinating content triggers interest and interest drives involvement.

ELEMENTS OF SUCCESSFUL IDEATION

1 CONTENT & DATA

To get people involved in action we offer them space and time for inspiring collaboration. Thoroughly planned and executed events not only deliver fun plus an increased consideration of Copernicus but a highly motivated community as well as striking results.

2 COLLABORATION

Sought-after events, online PR about these events, striking results, they provide new additional content which we use as success story and communication booster to approach a broader public. Entertaining and educating them, igniting conversations, asking for their ideas.

3 EDUTAINMENT

TOOLBOX

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UNDERLYING MAGIC

CUSTOMER SEGMENTS CUSTOMER JOURNEY

DATA SCIENTISTS

ENTREPRENEUR

Whois? Business-minded bunch who want access to the rightearth observation data and meet the right people to maketheir idea a success.

What do we do? Start-Up Event: A day of talks, meetings, business incubation and coaching sessions boosting businessinnovation for EO data.

Whois? Rational people with efficiency in mind who will always ask: „What can I learn that will benefit me in my job?“

What do we do? Meetups: Regular meetings with keynotesand workshops using earth observation data to enhance theirdata visualization skills.

Whois? Emotional, tenacious bunch of inspired people willingto follow a Science Jedi into long days and nights of coding andmaking to save the world.

What do we do? Hackathon: creating a challenge to solveproblems using earth observation and edutain them withscientific topics.

HACKER

CONNECT

ORIENT

INTERACTRETAIN

ADVOCATE

User becomes a blogauthor or event speaker.

User becomes a regularreader or shares assets.

User shares content orregulary joins an events.

User joins a newsletteror social media channel.

User consumes contentor joins an event.

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PROJECT CANVAS

COST STRUCTURE REVENUEIMPACT

PURPOSE

PROBLEM SOLUTION

KEY METRICS

VALUE PROPOSITION SEGMENTSUNFAIR ADVANTAGE

CHANNELS

Proven track record for hackathons and TEDx conferences. Expertise and experience in creating and running communities.

• Datanauts.org• Social Media• Media Partners• Local Events• Word of Mouth

Beneficiary• EUMETSAT & partner• IT provider• European Commission

Customers• data scientists• hackers & makers• entrepreneurs

Social: Create awareness for earth observation and foster innovation around the Copernicus program.

Customer: Learn more about earth observation in a playful way. Develop data science skills based on weather data and launch a startup based on Copernicus data.

People get flooded with information and sensation. Even the most fascinating topics in science struggle to receive attention.

Copernicus is perceived (if known at all) as a gigantic, in-transparent, expensive governmental project.

An edutaining ecosystem of content and events that help to grow a vivid community of makers, data nerds and entrepreneurs.

• # of event participant• # of projects• media reach

• paid media (Facebook & Google ads)• team (content production & community management)• event logistic (location, catering, marketing)

• sponsorship• Horizon2020

establishing an open innovation eco system for earth observation data.

Attract a new audience for earth observation topics and foster innovation around earth observation data.

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1.000 50 10.000PARTICIPANTS• 10 meet-ups• 2 hackathons• 1 startup event• 1 TEDx conference

PROJECTS• software assets• demos & prototypes• minimum viable

products• business models

REACH PER MONTH• datanauts.org• social media• offline activities• media partnership

Roadmap & key metrics

q416 q117 q217 q317 q417

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STATUS & TIMELINE

The prototype. Call it the Schiaparelli lander* of the Datanauts universe: being a successful series of events leading up to the big TEDxRheinMain conference, it was also a demonstrator for our capability to spread the message, entertain and involve.

* http://bit.ly/ESA_Schiaparelli

Looking for partners. Preparing for Launch means to get everybody on board needed for a successful Datanautsmission. Because without the energy needed, it won't get off the launch pad, let alone reach escape velocity.

Launch of Datanautsx If all goes well, we can be ready for launch by late summer / early fall of 2016. Our systems have been readied, we are waiting for our partners.

09/2015

06/2016

09/2016

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” OVER 75 YEARS OF EXPERIENCE IN OPEN INNOVATION, STORYTELLING AND COMMUNITY BUILDING. “

MEET OUR TEAM

Imagenieer and transformation agent, making the waves, while others just surf the internet.

Executive Producer

WOLFGANG WEICHT

Storyteller, concept developer, content strategist and all out geek.

Content Curator

GÜNTHER MULDER

Chief Curiosity Officer,Tech Trend Lover. Visualizer, Videonator & Wordifier

Creative Director

FRITZ EHLERS

Copernicus is a unique opportunity to take partin one of mankind's greatest running projects.

There are various ways to become an essentialand valuable part of the Datanauts universe and benefit from it massively.

Funding, expertise, location, hardware, software.Whatever you want to contribute, it will be highlywelcome and earn you eternal kudos!

c/o Wolfgang WeichtHallgartenstrasse 760389 Frankfurt / Germany

VISIONARIES WANTED

hello@datanauts.org

http://linkedin.com/company/tedxrheinmain

http://hello.datanauts.org

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