The characters are situated in a dark room where the only light is natural, coming from windows behind them. This creates a dark ambience which is common for representing the genre of rock music. They are also wearing dark clothing which supports this representation. Because there characters are lit from behind, a shadow is cast upon their faces causing them to look more intimidating. The stance of the characters also emphasises on the intimidating feeling.

The back cover features the band using direct address and stood in an intimidating stance. This, with the dark strange setting, creates a narrative enigma as we don’t know why they are in this setting. Behind the band is a mattress-like object that suggests that someone has stayed the night behind them. This shows that there could be a dark story behind the image for example; a kidnapping or hiding from someone, taking into account the title of the album dark horse as well.

IconographyThe dark colours- iconic of the rock/metal genre.Font style of the album is bold and weathered a little this portrays the proud but rough style of the genre.

The metal style of the belt buckle can represent the cold strong feeling of the rock/metal genre.

SettingThe main setting of the digipak is on the back cover. The band is seen in some kind of abandoned church all looking forward with direct address because of this the viewer gets quite an intimidated feeling. The use of a church for the setting creates an eerie feeling as it is commonly associated with death and the horror genre. The setting also frames the characters through the windows and arched ceiling making them appear more dominant letting the audience know they are the artist that are releasing the album. The dark room with the only light is natural, coming from windows behind the band creates a dark ambience which is common for representing the genre of rock music.

Technical and audio codesThroughout all of the digipak low key lighting is used this symbolises the darkness within the music portraying the rock genre. The back cover of the digipak is only lit from the back with natural light, this gives the image a sense of realism. As well as realism, the way in which the band has been lit from behind conveys the band as more menacing as we can not see their faces. They are also dressed in black making them appear more like silhouettes than people.The digipak follows the genre of rock by having a bold but worn down font style for the title this is very common with the rock genre as it is seen as a strong rugged style of music.