Stephanie Chase of BiblioCommons and Jenn Northington of WORD Bookstores talk about how to celebrate your online customers through digital badging and online programming.
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1. Cultivating and Supporting an Online Reading Community
Digital Badges and Online Programming
2. while many of us are lucky to have vibrant reading
communities in our libraries & bookstores, we're missing an
equally large & vibrant community the reading community of our
online patrons and customers
3. growthofonline communities
4. by the #s WORD has tens of thousands of followers, extending
far beyond their local service area Tumblr: 25,000+ followers
Twitter: 24,000+ followers Libraries across the range of population
have seen a decrease in physical visits, according to the 2013
Public Library Data Service At the same time, some libraries have
seen over a 100% increase in virtual visits For most large
libraries, virtual visits outpace all in- person visits
5. opportunities Celebrate some of our most dedicated readers,
who we may never see in person at an event Spark conversation in
communities: get people talking to each other about the book Reduce
the perceived barriers to participating Provide engaging and
practical digital literacy opportunities Marketing; getting the
library out in communities, instead of focusing on getting the
community in.
6. Digital Badges
7. badging background
8. what is a digital badge?
9. a digital badge Is an online representation of a skill youve
earned. Can verify your skills, interests and achievements through
credible organizations. Multiple badges from different issuers can
be combined to tell the complete story of your achievements and
interests both online and off. Can be displayed and shared wherever
you want on the web. Participants in your online community can
connect, if they choose, with others with similar interests.
Fun!
10. our engaged readers are deeply dedicated to an author, a
set of authors, or a genre. With digital fan badges, celebrate that
dedication, providing a way for readers to share or brag about!
their love for an author or genre Help staff in libraries highlight
their genre- based interests Connect readers with new authors or
genres Connect readers with other readers.
11. authorfanbadges
12. digital badges in BiblioCommons Digital badges allow
readers to express their passion for authors Readers will opt-in to
obtaining the fan badge when they add a new authors work to their
Completed Shelf
13. digital badges in BiblioCommons Readers will be able to
level up their badges by interacting with an author reading more
titles by that author rating or reviewing items by that author
otherwise adding user generated data, such as book trailers, clips
of interviews, etc directly into the catalog Readers can display
and share their badges, both in BiblioCommons and across social
media. Readers can see who else has a badge for their favorite
author.
14. genrefanbadges
15. digital badges in BiblioCommons Badges will be created for
the major genres Like fan badges, genre badges will be opt-in
Allows readers who read broadly across a genre to celebrate their
reading passions Readers can display and share their badges, both
in BiblioCommons and in social media Staff and readers can promote
what genres they love.
16. Authors, the Internet and you
17. platforms to use: twitter, tumblr, google hangouts Twitter:
livechats with authors; hashtags are your friend Tumblr: Ask box;
hashtags are still your friend Google Hangouts: regular Google
Hangouts for small crowds; On Air for large events or moderated
conversations
18. tumblr:asktheauthor WORD turns our Tumblr Ask box into a
Q&A for authors without their own Tumblr. - Jeff Vandermeer The
Southern Reach Trilogy - -Doug Dorst S.
19. google hangouts Its free, its opt-in, its live -- and it
can be archived.
20. booktalk nation BookTalk Nation arranges conversations
between two authors, either phone-in or with video, and bookstores
can sign up to fulfill any sales.
21. livestream WORD has done several livestreams of our romance
events via Avon Romance we provide the space, the audience, &
the event, and they bring the technology. Eloisa James, Once Upon a
Tower Sarah MacLean, One Good Duke...
22. in conclusion Contact us: Jenn: @jennIRL on Twitter
Stephanie: @acornsandnuts on Twitter