H o w to C R O L a n d i n g P a g e

B ì n h N guyễn Fo uder L a d i Pa g e V i et n a m & iSocial

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L A N D I N G P A G E S T R A T E G Y

Source: Intercom

L A N D I N G P A G E S T R A T E G Y

L A N D I N G P A G E S T R A T E G Y

• Pre- landing p a g e • Lead p a g e • Sale p a g e (one product, comb o) • Thank you p a g e (upsale, crossale,

lead g e n confirmation page)

T E S T A/B (Content, Conversion) • https://www.google.com/ analytics/optimize/

• A/B Testing (Headline, CTA, Image, Section)

• Redirect (Layout) • Multivariable Testing

(Combinations)

• Intro (Headline, Subhead, Video, Hero shot, Benefits, CTA…)

• Benefits, Features • Product details • Social proof, Customer review,

Testimonial • Trust e lements • Price table, offer • CTA Conversion goal (Add to

cart, buy now, offer, coupon)

L A N D I N G P A G E A P P S

• Po p u p • Sticky • Header, Footer Bar • Notification B ox • Livechat

• Call - Hotl ine • Testimonial/Rating/Reviews…

Cou ntd own (l imited time, coupon) • Social P lu g in • Event G a m e s

OPTIMIZE C O N V E R S I O N E V E N T

P E R F O R M A N C E T R A C K I N G

• analytics.google.com • analytics.facebook.com • h eatmap .me • mousef low.com • hotjar.com • crazyegg.com • mixpanel .com • metrica.yandex.com

• Event Tracking • Scroll M ap • Cl ick M ap • Mouse Movement • Screen Record • Attention m a p

C U S T O M E R F O L L O W U P

Strategy:

• Discount, Gift… • Thank You, Tracking p a g e • Upsale, Cross Sa le • Content Marketing • Funnel Lan d in g Pa g e

Tools:

• E m a i l Marketing • Messenger, Zalo, S M S

Marketing • Google, Facebook

Remarket in g

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T H A N K S F O R W ATCHING!

B ình Nguyễn Founder La d i Page V i et na m N ề n tả ng thiết kế La nd i ng Pa g e c h o n h à q u ả n g cáo Việt N a m https://ladipage.vn

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