Explores "the Creative Class" as a market demographic.
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1. Creativity as CommodityMarketing the New Cool
Presentation by Emily Broadwell
2. Synergy.
3. The Creative Class
(Richard Florida)
4. 5. 6. 7. 8. 9. 10. Indie
(Independent)
11. 12. 13. 14. Down
the Manhattan
Under
Bridge
Overpass
15. 16. 17. Independence means rebellion, risk, tenacity,
innovation, and resistance to conventioneven if it is reduced to a
clich, somebody watching that clich will already be thinking about
and planning ways in which that clich can be reimagined. That is
what it means to be indie.
-Kaya Oakes
18. Hipsters (n.): a subculture of men and women, typically in
their 20s and 30s that value independent thinking, counter culture,
progressive politics. creativity, intelligence, andwitty
banter.[they] reject the culturally-ignorant attitudes of
mainstream consumers.
Hipster (n.): someone who listens to bands youve never heard of,
wears ironic tee-shirts, and believes they are better than
you.
-Urban Dictionary
19. 20. 21. Thats right, Ladies. ZacEfron shops at Urban
Outfitters.
22. $
23. 24. The Bohemian Index
25. 26. Denver, CO
27. New York, NY
?
28. Who wouldnt?
