User-profiling for decision making

Mike Thacker

1 July 2011

Something for Europe

• Consistent classification of LG services in UK extended to Europe

• Customer intelligence analysed by service

• Clustering techniques applied by geographers and used in the private sector

• Commercial and public sector insights on communities

Way of LG understanding its customers across NSR and wider Europe

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What is a service?

Identifier = PID = URI

Name(s) /Label(s)

Definition

Relationship to

other

definitions

Relationship

to resources

The Service List

One complete list:

• http://id.esd-toolkit.eu/ServiceListLocal Government

Service List (LGSL)

- EnglandNorwegian Service List

- KommuneforlagetScottish Service List

(SSL)

Service Grouping by “Function”

EU Functions List - http://id.esd-toolkit.eu/FunctionList/

....

Further reference on service lists

What is a service

list?

Ten reasons to

use a service list

Standards for

classifying services...

Understanding service demand

Prediction of service demand

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A propensity (index) breakdown for many services and most functions (= groups of services.

This expressed as Mosaic Global and applied to all EU NSR countries and some others.

Detail for Smart Cities municipalities.

The unveiling – a preview

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High level citizen profiles

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Concentrations of citizen types

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Likely demand for each service

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Descriptions and data

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Further information

Mike.Thacker@esd.org.uk

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