#UEDASummit #UEDASummit

Economic Development through Online Education

Ian Tebbett, PhD

University of Florida

On Line Forensic Programs

MS Programs Forensic Toxicology Drug Chemistry DNA & Serology Forensic Science Pharm. Chem Clinical Toxicology

6 Graduate Certificates Two non credit (CE) courses

Forensic program growth

3000 enrollments/year Students from 50

countries Self supporting from

$4million annual revenue

Started with $40k loan UF $70million revenue

from 6700 online students

Reasons for Success

UF Name and Reputation Flexible

Students can start any semester. All key courses available 3 x year

Degree Seeking Graduate level designed for working professionals

Market Research Has to quickly become self sustaining

Advertizing

Reasons for Success

Customer Service Registrations support Help Desk/IT Advising

Funding Model University/College/Department 20% Marketing 40% Everything else 40%

Challenges Marketing Help desk

Need 24/7 knowledgeable IT support Registrations

Customer Service Financial Services

Difficulty accepting payments Instructional/Graphic Design

Greater access Better Coordination/Collaboration

Globalizing Education

Growing demand for online education Individualized education through course

sharing Identify and tap existing resources on

campus, statewide, nationally Self supporting Creates jobs, not place bound Export US education

WHAT DOES ONLINE LEARNING HAVE TO DO WITH ECONOMIC DEVELOPMENT?

Dr. Joel L. HartmanVice Provost and Chief Information OfficerUniversity of Central Florida

Premise

• Economic development means the creation and growth of businesses and job creation to promote economic well being

• An educated workforce is critical to the economic development of a city or region

• Well-paying jobs and upward mobility are requiring increasingly higher levels of education

A College Educated Person

• Earns about $1M more over their lifetime, which leads to greater tax revenue

• Is healthier• Is more likely to support their community and

donate to charity• Is less likely to be unemployed

A College Educated Person

• Is three times less likely to be incarcerated (the annual cost of maintaining a prisoner is more than the cost of educating a student)

• Is likely to make greater contributions to society• Is believed to have a happier, more fulfilling life

The 21st Century Economy

• Will need an increasingly well educated workforce in a broadening array of fields

• Four of the five fastest-growing occupations will require high levels of postsecondary education

The 21st Century Economy

• 55 million new job openings by 2020– 24 million will be new jobs– 31 million will be replacing retirees– 65% of these jobs will require some postsecondary

education and training, up from 28% in 1973– 5 million of these new jobs will remain unfilled due

to a lack of workers with sufficient education(over two years’ worth of BS/MS graduates: IPEDS)

- Georgetown University Center on Education and the Workforce

Online Learning

• Expands access to higher education through increased convenience and flexibility

• Brings education to the student, rather than the student to education

• Allows students to blend school, family, and work obligations around their personal schedules

Online Learning

• Increasing numbers of baccalaureate and graduate degree and certificate programs becoming available online (>700 in Florida)

• Can “geotarget” programs to areas where the need exists, when no institution or suitable program is nearby

• Can bring higher education to rural areas

1211SUFL_0117

Nationally, online degree programs can meet post-secondary requirements for ~80% of job openings in target clusters

• Institutions are offering online courses and degree programs with career-focused options at every degree level

• Of the EFI Target Industry Job Openings (2020 Projected), ~30% can be satisfied with SUS or FCS online programs

• Increase the focus on online-only students through a broader portfolio of more flexible offerings, while maintaining high standards of academic quality

• Better alignment between industry and post-secondary education through state-level “Industry Councils” and Florida Department of Economic Opportunity, who would provide input on new degree programs and curriculum

Note: SOC codes are manually mapped to Florida’s 6 target clusters, identified by Enterprise Florida Inc; Job openings in positions with SOC codes are mapped to a program CIP code; it is then determined which program CIP codes map to DL courses offered nationally (green); Some occupations fell into more than one job cluster and are therefore duplicated within appropriate industry clusters Source: BLS; Florida Department of Economic Opportunity’s 2012-2020 Projections Statewide (FL DEO); 2010-2015 Strategic Plan for Economic Development, from Enterprise Florida Inc. (EFI); Peterson’s Distance Learning Database; IPEDS; SUS Board of Governors; FL DOE

0

10

20

30K

Life Sciences

JobRequirementsCan be Metwith OnlinePrograms

JobRequirementsCannot be Met

with OnlinePrograms

28.2K

Financial andProfessional

Services

18.1K

InformationTechology

8.6K

Clean Tech

6.0K

Aviation/Aerospace

2.8K 2.6K

Defense andHomeland Security

EFI Target Industry Job Openings (2020 Projected) that Can Be Satisfied with Current National Online Degree Program

Offerings

Strengthening the Link Between the Labor Market and Post-Secondary

Education

Florida Today

Opportunities for Further Innovation Within

the SUS/FCS

• 14 online undergraduate degrees• 24 online graduate degrees• 30 online graduate, 1 undergraduate certificates• Numerous online minors• Complete general education

Expanding Access

02-03 03-04 04-05 05-06 06-07 07-08 08-09 09-10 10-11 11-12 12-13600000

700000

800000

900000

1000000

1100000

1200000

1300000

1400000

1500000

1600000

F2F OTHER VIDEO BLENDED (WEB) ONLINE (WEB)

Academic Year 2012-2013

• UCF enrolled ~60,000 students• 34.5% of total university SCH from online courses• 72% (46,995) of all students took at least one

online or blended course• 74% (41,251) of all undergraduate students took

at least one online or blended course

A Profile of UCF’s Online Students

• 67% female• Average age: 25• Undergrads, primarily full-time students• Graduate students, primarily part-time

What Online Grad Students Study

1. Social Work2. Health Sciences3. Criminal Justice4. Nursing5. Communication

Disorders

6. Accounting7. Teacher Education8. Counselor Education9. Nonprofit Management10. Education PhD

Spring 11 Sum 11 Fall 11 Spring 12 Sum 12 Fall 120

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20

30

40

50

60

70

80

90

100

8791

87 87 90 879094

90 9094

9088 89 88 87 89 87

F2F (n=669,638) Blended (n=66,124) Fully Online (n=176,856)Quality Courses = Student Success

Spring 11 Sum 11 Fall 11 Spring 12 Sum 12 Fall 120

10

20

30

40

50

60

70

80

90

100

3 2 4 4 3 53 2 4 4 3 44 4 5 5 4 6

F2F (n=748,226) Blended (n=67,190) Fully Online (n=176,983)

Withdrawal Rates

MOOCs

• Massive – up to 160,000 students• Open – anyone can register• Online – delivered via the Web• Courses – but not yet degree programs

MOOCs

• Free – no tuition• No credit from originating institution• But options are emerging to get academic credit

Florida Performance Funding

• UCF and USF each received the top performance funding awards– % of bachelor’s grads employed or continuing their

education 1 year after graduation– median average full-time wages of undergrads

employed 1 year after graduation– average institutional cost per undergrad

WHAT DOES ONLINE LEARNING HAVE TO DO WITH ECONOMIC DEVELOPMENT?

Dr. Joel L. HartmanVice Provost and Chief Information OfficerUniversity of Central Florida

Creating Economic Development through Online Learning

Michael PearceCEO Innovative Education & System Vice President, Information Technology, CIOUniversity of South Florida

The University of South Florida

• Located in the Tampa Bay area and founded in 1956.

• USF is one of the nation’s top public research universities and one of only 40 public research universities nationwide with very high research activity.

• USF serves more than 47,000 students, with campuses in Tampa, St. Petersburg, and Sarasota-Manatee, with a medical campus in Tampa.

• USF offers 241 degree programs at the undergraduate, graduate, specialist, and doctorate levels.

• 80,000 enrollments in more than 2,000 online course sections annually, including 31 degree and 31 certificate programs availably fully online.

The Market

• Of the 4.4 trillion dollar education market in, 2012, $91 billion is attributed to online learning.

• eLearning is the fastest growing and forecasted to have 23% compound annual growth through 2017

• Investments in the US are increasing and have grown more than 3.5x in last decade

Source: http://blogs.edweek.org/edweek/marketplacek12/IBIS.pdf

Distance Learning

• Creates greater access for learners

• Allows flexibility for learners

• Meets growing demand in expanding marketplace

• Advances professional and workforce development

• Encourages lifelong learning

Challenges

• Mobility

• Anytime, anywhere learning

• Competency-based programs

• Workforce alignment

• Marketplace trends and requirements

Addressing Challenges

• Mobility

– Tailoring classes for adult learning

• Anytime, anywhere learning

– Flexibility in delivery

– Building models that can evolve

• Competency-based programs

– Credit to non-credit

– Building a strong foundation

Addressing Challenges

• Workforce alignment

– Changing model to “outside looking in”

– Creating skill sets that meet industry needs

• Marketplace

– Listening to workforce demands from industry

– Redefining what a traditional “student” is

QUESTIONS?