Lots of skin on show – attracts the male gaze

Boots – add a sense of power and relate t the ‘tribal/hunter’ theme of the video

Messy hair - gives an edgy feel to the video, also relates to the style the audience have

Hat – covers face slightly, adds a sense of mystery

Personalised jackets – give the artist an identity and allows the audience to recognise this, making the connection between the music and the artist

Pictures of animals on jackets –suggest the band are a bit ‘wild’

White, brown, green – quite natural colours, easy on the eye. Blends in with location

Flowery/lacy – very girly – appeals to the girls watching, fits with the artists image

Short, lots of skin on show - attracts male gaze

Pale colours – calm and laidback –reflects the feel of the acoustic music

Messy hair – makes the artist more relatable to the audience

Unusual/ ‘kooky’ patterns on cardigan, suggests the artist is different to others

Natural looking make-up, appeals more to the audience as it is similar to the style they are likely to follow

Lots of skin on show –attracts the male gaze

Dark make-up – adds sense of mystery

Hair is quite well kept – suggests the character is trying to impress

Very messy hair –suggests the character is the opposite of the other female character, not wanting/attracting attention

Pattern on dress is unusual – stands out from the crowd, attracts attention

Plain, simple clothing – doesn’t attract attention, makes the character relatable with the audience.

Plain simple clothing fits with genre characteristics, makes the character relatable with the audience.

Dark clothing – blends in with background, suggests the character does not want to be noticed