Cornell Alumni Leadership Conference

Technology as an Engagement Tool:

President’s Council of Cornell Women (PCCW) Facebook Group

Presented by Liz Ngonzi, MMH ‘98

Communications Committee, Co-Vice Chair

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“PCCW is a group of highly accomplished alumnae working to enhance the involvement of women students, faculty, staff, and alumnae as leaders within Cornell University and its many communities.”

Website: www.alumni.cornell.edu/pccw

Communications Requirements

1. Increase participation of current and new members in PCCW activities.

2. Create sense of community among members beyond attendance at Annual Meeting.

3. Develop communication strategy that keeps members connected while protecting their privacy and respecting their time constraints.

4. Balance dynamic communications needs of younger members with those of older ones.

5. Celebrate and publicize members’ successes and PCCW’s impact.

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Communications Solutions:

Existing Short-term

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External

Internal

Medium-term

Facebook Group Introduction

Facebook Group

Facebook Group

Liz Ngonzi

Enn1@Cornell.edu @LizNgonzi +1 732.208.3304

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