The "Innerview": How to Recruit People to Your

Organization

Presented by Liz Ngonzi, MMH ‘98Communications Committee Chair,

President’s Council of Cornell Women

@LizNgonzi

Cornell Alumni Leadership Conference

January 18th, 2013 | 3:00 – 4:00PM

Enn1@Cornell.edu

Session Goals

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Session Goals

Enable session participants to understand the unique selling points of their diversity organizations.

Teach participants how to recruit new members into diversity organizations.

Review how to retain members and attract allies to your respective diversity organizations.

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Organizational Self-Assessment

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Organizational Self-Assessment

Discussion: The biggest challenges your organization faces with respect to:

Recruiting new membersRetaining existing membersConnecting with allies

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5 Effective Ways to Improve Engagement

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5 Effective Ways to Improve Engagement

1. Understand why people join organizations.

2. Identify the right people for your organization.

3. Provide compelling reasons for them to join.

4. Develop opportunities for recognition and advancement.

5. Become THE organization with which others want to partner.

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1. Understand Why People Join Organizations

1. Understand Why People Join Organizations:

Q: Why did you join your diversity organization?

Top reasons people join organizations:

1. Someone they know and trust asks them to join…face to face!

2. Looking to belong to a group, find new friends or a mate.

3. Wanting to contribute and be recognized.

4. Needing to use their skills and abilities.

5. Seeking growth opportunities.@LizNgonzi

@LizNgonzi

2. Identify the Right People for Your Organization

2. Identify the Right People for Your Organization:

1. “Birds of a feather flock together”.

2. Connection to their values, self interests and passions.

3. Have the ability and interest in taking on responsibilities.

4. Have skills and / or contacts your organization can leverage.

5. Range in age and experience level.

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3. Provide Compelling Reasons to Join

3: Provide Compelling Reasons for Them to Join:

1. Create opportunities to engage them in-person / one-on-one.

2. Clearly define what they’re joining.

3. Explain what your organization is about.

4. Focus on always projecting a professional and welcoming image.

5. Clearly define membership criteria.

6. Make it personal: Always convey your message demonstrating your understanding of their interests and needs.

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4. Create Opportunities for Recognition and Advancement

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4: Create Opportunities for Recognition and Advancement:

Focus on developing long-term relationships with members

1. Create engagement opportunities that enable leadership to observe members in action.

2. Pay attention to members’ grievances and praises.

3. Identify those members who are most likely to assume leadership roles.

4. Take the time to meet with and interview those members showing potential to lead.

5. Acknowledge their contributions and clearly define what you see as their potential role(s).

6. Once they sign-on to take additional responsibilities, ensure that you coach them and recognize their contributions.

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5:

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5. sds

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5: Become THE Organization with Which Others Want to Partner @LizNgonzi

5: Become THE Organization with Which Others Want to Partner:

1. Always convey an image of professionalism and welcoming.

2. Develop a target list of organizations with which you want to partner.

3. Meet with target organizations’ leaders to understand what would be a mutually-beneficial relationship, based on relative strengths and weaknesses.

4. Follow-up as agreed and focus on providing as much value as (or even more value than you receive).

5. Find ways to publicly acknowledge the contributions of your partners.

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Activity: Create Three 60-Second Pitches

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Activity: Create Three 60-Second Pitches

1. Why a recent graduate should join your organization.

2. Reasons a member should assume leadership role(s) in your organization.

3. Why another organization should join forces with yours.

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Activity: Create Three 60-Second Pitches (Cont.)

1. Assemble members of your organization to work on the task (one minute)

2. Assign a team leader / scribe / presenter (one minute)

3. Brainstorm ideas (15 minutes)

4. Present your ideas (three minutes per organization)

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THANK YOU!

@LizNgonzi

Resources: Books

• The Volunteer Recruitment (and Membership Development) Book

• The New Breed: Understanding and Equipping the 21st Century Volunteer

• Chicken Soup for the Volunteer's Soul: Stories to Celebrate the Spirit of Courage, Caring and Community

• Boomer Volunteer Engagement: Collaborate Today, Thrive Tomorrow

• Volunteers Wanted

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Resources: Online• How to Recruit People to Your Organization:

http://www.iww.org/en/guides/branch/recruit

• The Volunteer Management Daily: http://paper.li/cnoeone/1339765811

• VolunteerMatch Blog: http://blogs.volunteermatch.org/engagingvolunteers/

• Cornell Alumni Leadership Conference 2012 - Diversity Leaders Session: Coalition Building http://www.slideshare.net/ElizabethNgonzi/cornell-alumni-leadership-conference-diversity-leaders-session-coalition-building

• Social Media + Alumni Presentation: http://www.slideshare.net/paulprewitt/social-media-alumni

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SourcesImage: Source:

Cornell Mosaic Photo / Logo

http://www.alumni.cornell.edu/mosaic/

Lego People in Rows http://farm4.static.flickr.com/3033/2577039807_85c08226ee.jpg

Lego Soccer Goal http://i1.mirror.co.uk/incoming/article859844.ece/ALTERNATES/s615/Great+Lego+Euro+moments:+Golden+France,+2000

Lego Chaos http://www.selco.info/download/attachments/58032179/800px-Lego_Color_Bricks.jpg

Lego Question Mark http://www.firstnews.co.uk/site_data/images/thumbs/lego_question_mark_4b41d53b8a3b1.jpg

Lego Blocks http://blog.assetmap.com/2010/10/collaboration/the-collaboration-genome-what-collaboration-actually-means/

Rainbow People Assembly

http://i1.squidoocdn.com/resize/squidoo_images/250/draft_lens3372672module21543032photo_1237549231attracting_members_engaging.jpg

4 Rainbow People http://i3.squidoocdn.com/resize/squidoo_images/250/draft_lens3372672module21543052photo_1237549276attracting_members_networked.jpg

Rainbow People Gathered in Semi-Circle

http://i1.squidoocdn.com/resize/squidoo_images/250/draft_lens3372672module21543002photo_1237549502attracting_members_relevant.jpg

Kids Playing http://www.ourcommunity.com.au/marketing/photobank/photo/?00140

Raised Hands http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/

Cornell Math Classroom http://tinyurl.com/7gngvzn

Phone Image http://gsnb.rutgers.edu/contact.php3

LIZ NGONZI

SlideShare.net/ElizabethNgonzi ENN1@Cornell.EDU @LizNgonzi

+1 732.208.3304LizNgonzi.comPinterest.com/LizNgonzi