Key Failure Factors (Assumptions)q Challenge of Satellite/Cable Television in Indonesian Marketq Technological upgrades for the antenna function would be

limited

Description of Assumptions1. The company will haveFull-time professional workers/training2. Enhancements in the design development, measurement

test, quality of products and material supplier3. The company would expand its marketing activities4. The company can establish Local Partners (with 10 distribution

outlets)5. Engage in 5 Trade Shows &Promotion6. Promotion of Green Technology by using recycle part7. Collaboration with Interior Designer Associations and

Commercial House Project (as agift for house buyer)8. The company will have its own production house

Political¬ Logistic time connectionÌGovernment policy

Support for Network / Techological advancement

EconomicÌStable Currency & InflationÌLow Labour CostÌMedium Economical Class is

Growth (37% in 2004 to 56.7% in 2013)

ÌLimited competitors- Higher raw material cost

Social-CulturalÌPeople love to watch TV

and use Internetconnection

Ì Increasing support on green product

Technology¬Challenge of Satellite/Cable

TelevisionÌ Indonesia has High

Technology Process Design