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Provides a high level view of how content marketing can be used as a marketing tool to recruit graduate school students. This presentation was presented by Mark Barrera of Barrera Search Marketing (http://barrerasearchmarketing.com) at the TxGAP Summer Conference at the UNT Dallas Campus on July 20, 2012.
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Content Marketingin Higher Education
Mark Barrera
Content Marketing• Content marketing is the creation
and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.
Content Marketing• Audience Segmentation• Content Types• Editorial Calendar• Distribution• Measure Success
• Audience Segmentation•Location•Life Situation•Academic Standing•What are They Looking For–Pain Points
Content Types
–Images•Campus Activity•Humor
Rich Media
Events•Pre•During•Follow-up
Rich Media
Infographics
Content Types–Evergreen •Research•Guides•How Tos
Editorial Calendars
Distribution• Social Media• Share via Email• Partnerships• Press / Media
• Allow Content to be Shared Easily
Automation
• Preschedule• Blog Posts• Press Releases• Social Media
Measure
Contact MeThis Presentation Can be Downloaded at http://www.slideshare.net/markbarrera
• Mark Barrera – 214-908-0954– BarreraSearchMarketing.com– DFWSEM.org– November 14th – State of Search Conference• http://www.stateofsearch.org
