Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA

Content Management is KingStrategies for Secure & Efficient Social

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Ben Cathers Senior Strategic Solutions Consultant@bencathers

Ben CathersSenior Strategic Solutions Consultant

@bencathers | [email protected]


Speaker

1. Why Social and Content Management Matter2. Calendar Best Practices3. Effective Scheduling4. Monitoring Hashtags5. Assigning Messages and Managing Permissions6. Security & Brand Compliance7. Simplifying Content Curation

Today’s Workshop Summary


Social is Where your Customers Learn, Seek, Discover and Decide


In Market Digital Social

Today’s business buyers do not contact suppliers directly until 57% of the purchase process is complete.

The State of Social


AN EXPLOSION OF:• Networks• Participants• Content

From Social Marketing to Social Business


Social Advocacy• Ad hoc

participation• Efforts emerge

separately from the bottom up

Social Teams• Centralized control• Social activity

reports to individual departments

Social Organization• Cohesive integration• Cross functional team

working across multiple business units

Editorial Calendar


● Documents blog and other content release dates

● Includes: ○ Title or description of

content○ Author ○ Deadline: date & time○ Links to photos○ Channels to be promoted on

Editorial Calendar Template


Social Media Content Calendar


● Documents social media messaging to promote content, organized by date & time

● Helps you: ○ Manage your editorial

strategy○ Not overcrowd/neglect

certain dates and channels○ Identify top performing

content


Content Calendar Template

Effective Scheduling


● Schedule messages to post to multiple networks at one time

● Select desired date & time

● Schedule posts at optimal times with “AutoSchedule” feature (based on social network & history)




● Bulk schedule up to 200 messages at a time

● Review, edit & move around scheduled messages via Publisher



Bulk Schedule up to 200 Messages


Scheduling Via Publisher


Monitoring Hashtags

● Set up streams to gain visibility of multiple hashtags at once

● Easily crowdsource content from followers, influencers and affiliates

● Respond & inform quickly during emergency situations


Monitoring Hashtags in Streams


Crowd Source Content


Assigning Messages & Managing Permissions

● Route messages to the right department for follow-up

● Share streams to eliminate duplication & confusion

● Attain visibility of messages that have been assigned and responded to

● Manage team permission levels

Assigning Messages


Security & Brand Compliance

● Protection from threats: spam, malware, hacking, employee error

● Prevent account hijacking● Easily identify rogue accounts● Secure your publishing

environment● Automate content moderation ● Pre-publishing review ● Meet brand policy standards ● Implement single sign on


Simplifying Content Curation

● Content “Suggestions” based on customized topics and usage history

● Share content from the web via Hootlet (automatic title creation and shortened link)

● Share pre-approved messaging & assets via Hootsuite Content Library or amplification tool like Hootsuite Amplify


Content Suggestions


Content Library Templates


Amplification


Employee Advocacy via Amplify

Ben CathersSenior Strategic Solutions Consultant

@bencathers | [email protected]


Questions?

Thank You

Ben Cathers Senior Strategic Solutions Consultant@bencathers


Education

Content (management) is king: Strategies for secure & efficient social | Ben Cathers | #SoMeT15US New Orleans, USA