Contemporary Food and Drink ppt 6 - Restaurant Review

Student NameLeong Han Keow (John)

Guo JingYan (Jessie)Qian Zerong (Sarah)

Shen Xiaofeng (Fiona)

1. What is the review about?Quality of food and beverageEg. Food: Details about types of

food and how they tastedEg.Wine: Trend aware Wine List

Quality of serviceEg. Well-groomed and Super

Efficient StaffAmbience and atmosphereEg. black metal and natural timber

finishesSource: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller, 11 (8) August, pp.71-74.

1. What is the review about?Menu variety

Example In Restaurant Review:Chinese (and Japanese and Korean) flavours“assembling a meal from many parts is the

game plan at Golden Fields”between five and 11 dishes for a big meal

Source: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller, 11 (8) August, pp.71-74.

1. What is the review about?Price and valueExample In Restaurant Review:Price:

Prices Entrées $5-$20mains $31-$68desserts $9-$16

Value: you get what you pay for - excellent ingredients, impressive creativity and skilled cooking

Example of a Dessert stated to support this pointSource: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller, 11 (8) August, pp.71-74.

2. What is the purpose of the review?A) Inform – Guidebook to F&B in restaurant,

price

B) Educate:New trends – Wine list and Sake with foodNew foods - modern Asian flavoursChef’s new restaurant and what it offers


2. What is the purpose of the review?C) Entertain – funny but clear descriptions

Eg. Plus: McConnell does Asian south-side - win, win, win.Eg. Reply given when reviewer asks staff how

much food to order“we suggest you order between five and 11

dishes”If you have a budget, starting small is a good

ideaSource: Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller, 11 (8) August, pp.71-74.

3. What is it that is being reviewed? The entire experience of

dining at the restaurant

Attempt to create the dining experience the Restaurant Reviewer went through for the reader to experience through the written words in the Restaurant Review

Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administration, 5 (1) pp. 49-65.

3. What components are being focused upon in the review?

A) Quality of food and beverage

B) Ambience and atmosphere

C) Menu variety


4. Explain why you think this is a good or bad review. How does the writer of the review communicate that to the reader. Ans: This is a good review.

Why this is a good review?Ans: Detailed descriptions of many foods and how they

tastedValue of foodsReviews other components too such as price and

ambienceSource: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administration, 5 (1) pp. 49-65.

5. What impact do you think this review might have had?Raise public awareness of new restaurant

and its new foods

Operations:Restaurant may improve its bookings

policyMinus: A no-bookings policy for groups of

fewer than eight people means securing a table can be a drag


5. What impact do you think this review might have had?

Fine-tune their Food – Smoked Tuna with oyster cream tastes only of oyster cream


6. Do you get the impression that the reviewer really knows what he/she is talking about?Yes, I get the impression that the reviewer knows

what he/she is talking about.

How do you get the impression?Ans: Detailed description of the taste of foodsAble to identify unique foods of the restaurantAble to identify which food do not fit in with all

the other foods


7. Would you go to the restaurant as a result of reading this (assuming you were in a position to do so) ? Why?Ans:Yes, I would go to the

restaurant as a result of reading this.

Answer to Why? :I would like to

experience the delicious and interesting foods available at the restaurant.


8. To be an expert food writer, is experience necessary? Ans: Yes, experience is necessary for someone to

be an expert food writer. Especially hands-on experience in the restaurant industry in a variety of positions.

1. Inform – an expert food writer must have experience to be able to grade different components of a restaurant with Symbolized scale

Must have experience to understand different components such as Service, Price and Menu varietySource: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant

Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administration, 5 (1) pp. 49-65.

8. To be an expert food writer, is experience necessary? Ans: Yes, experience is necessary for someone

to be an expert food writer. Especially hands-on experience in the restaurant industry in a variety of positions.

2. Educate –must have experience of know how to educate readers about new trends, new foods and when existing restaurants introduce new menu items

May have connections with restaurants due to working experienceSource: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant


8. To be an expert food writer, is experience necessary? 3. Entertain - When don’t entertain? Ans: When you are writing for a newspaper and

fairness matters more then being able to entertain readers

– When must entertain? Ans: When restaurant review is very long and

detailed. An entertaining long review is more fun and informative to read then a dull and informative review.Source: Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant


References

Golden Fields Decor. 2011. [online image] Available at: http://www.theaustralian.com.au/news/features/field-of-dreams/story-e6frg8h6-1226117510727 [Accessed December 6 2011]

Golden Fields – the “Black Sesame, Lime and Yoghurt”. 2011. [online image] Available at: http://momoandcoco.wordpress.com/2011/08/08/golden-fields/ [Accessed December 6 2011]

Andrew McConnell_Headshot . 2011. [online image] Available at:http://www.starchefs.com/cook/sites/default/files/chefs/Andrew%20McConnell_Headshot.jpg [Accessed December 6 2011]

Andrew McConnell's pork and prawn dumplings.2011. [online image] Available at: http://www.theage.com.au/news/recipes/favourites-andrew-mcconnell/2005/11/03/1130823386412.html [Accessed December 6 2011]

Flat bread with sea urchin roe, escabeche and crisp lardo at Golden Fields, St Kilda. 2011. [online image] Available at: http://www.theaustralian.com.au/news/features/field-of-dreams/story-e6frg8h6-1226117510727[Accessed December 6 2011]

ReferencesGrilled octopus, mussels, celery & chilli paste. 2011. [online image] Available at: http://golden-fields.tumblr.com/post/8109928206/grilled-octopus-mussels-celery-chilli-paste[Accessed December 6 2011]

Harden, M. 2011. Andrew McConnell turns his talented hand to modern Asian flavours at new St Kilda diner Golden Fields. Field of dreams. Australian Gourmet Traveller, 11 (8) August, pp.71-74.

Titz, K., Lanza-Abbott, J A. and Cruz, G C y. 2004. The Anatomy of Restaurant Reviews: An Exploratory Study. International Journal of Hospitality & Tourism Administration, 5 (1) pp. 49-65.

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Contemporary Food and Drink ppt 6 - Restaurant Review