Group Members Roll No.

Tanvikaur Hanspal 15

Akansha Khanna 25

Tarang Patel 42

Harshil Shah 49

Vivek Singh 57

Amit Vanidani 65

Keyur Panchal 54

Home Appliances

Consumer Preferences

Influencing Factors

Time to Purchase

PRIMARY OBJECTIVE:

To understand the consumer preferences for home appliances

Secondary Objectives

5 products that are Air Conditioner, Refrigerator, Washing Machine, Microwave and Television.

To know the important factors that influences the selection of a particular brand of the product.

To know how age, income and other demographics are related to consumers product preference.

To know the perception of consumers for home appliances product in terms of time period, when do they prefer buying? Occasionally, festivals, sale period, non-occasionally.

Consumer Attitude towards Promotional Schemes

and Influence of Brand on Purchasing Home

Appliances.

Categorizing Consumers’ Buying Behaviour: A

Factor Analysis in Consumer Durable Market

Consumer Behaviour on Consumer Durables With

Reference To Bijapur District

Consumer Preference and Buying Behaviour towards

Washing Machines and Refrigerator

Identify the Problem

Review the literature

Clarify the problem- Identify the purpose

Clarify terms and concepts

Develop the plan

Collect data

Analyze the data

POPULATION Any House-hold People

Target Audience People From Gujarat

SAMPLE SIZE 209

DIVERSIFICATION Catered to different districts so sample can be of a mixed

review

TECHINIQUES USED GRAPHICAL TECHNIQUE

RANKING METHOD

CHI – SQUARE METHOD

14-20

10%

21-28

43%

29-40

21%

41-60

25%

60 and more

1%

People in different age group

14-20

21-28

29-40

41-60

60 and more

Male

63%

Female

37%

Chart Title

OccupationGovernment

Servicehouse maker

non Govt

ServiceSelf Employed Students Total

Series1 16 20 31 69 73 209

0

50

100

150

200

250F

R

E

Q

U

E

N

C

Y

OCCUPATION

Occupation

Annual Income

0%

1 to 3 lakhs

24%

3 to 5 lakhs

32%

5 to 10 lakhs

30%

10 and more

14%

ANNUAL INCOME

No of member s

0%

1 to 4

59%

5 to 7

33%

8 to 12

5%

13 to 20

3%

No. Of Family Members

Features Price BrandAfter Sales

ServicesBudget

Past

ExperienceOffers

Advertisem

ents

Series1 154 145 83 100 61 85 22

0

20

40

60

80

100

120

140

160

180

N

O

O

F

R

E

S

P

O

N

D

E

N

T

S

FACTORS

Series1

Cash Credit Card EMI/Installment Debit Card

171 2 33 2

171

2

33

2

0

20

40

60

80

100

120

140

160

180

138

128

13

0 20 40 60 80 100 120 140 160

Company Showroom

Retail Outlet

Online Store

Company Showroom Retail Outlet Online Store

138 128 13

Place to buy Product

12

9

2

148

60

0 20 40 60 80 100 120 140 160

Birthday

Anniversary

Offers

No occasion

Festival

Birthday Anniversary Offers No occasion Festival

Series1 12 9 2 148 60

Time To Buy

90

115

43

7

50

13

0 20 40 60 80 100 120 140

Spouse

Parents

Relatives

Friends

Kids

Neighbours

Spouse Parents Relatives Friends Kids Neighbours

Series1 90 115 43 7 50 13

Influence Buying decision

RANKS 1 2 3 4 5

Air conditioner 46 34 46 50 33

Refrigerator 18 4 18 49 120

Television 22 11 29 60 87

Microwave 79 47 45 20 18

washing machine 38 28 28 62 53

RANKS 1Least IMP 2 3 4 5 Most Imp

Air conditioner 46 68 138 200 165

Refrigerator 18 8 54 196 600

Television 22 22 87 240 435

Microwave 79 94 135 80 90

Washing machine 38 56 84 248 265

Weighted Ranks

Air conditioner 617 4

Refrigerator 876 1

Television 806 2

Microwave 478 5

Washing machine 691 3

0

50

100

150

200

250

air conditioner refrigerator television microwave washing machine

Series1 156 204 207 99 171

156

204 207

99

171

number of appliances

0

10

20

30

40

50

60

70

80

akai bestivis

ion

bpl LG HITACH

I

videoco

n

onida panaso

nic

philips sony samsun

g

toshiba

Series1 1 1 7 38 1 11 9 9 7 70 77 2

1 17

38

1

11 9 9 7

7077

2

people having different television

0

10

20

30

40

50

60

blue

dart

lloyd sams

ng

carrie

r

sdaiki

n

electr

olux

godre

j

hitac

hi

mitsu

bishi

kelvin

ator

onida LG panas

onic

video

con

o-

gener

al

voltas

Series1 18 2 52 1 2 1 7 13 6 2 5 36 29 3 19 6

18

2

52

1 2 17

13

62

5

36

29

3

19

6

people having different Air Conditioners

0

10

20

30

40

50

60

70

bpl ifb lg national panasonic samsung videocon simens whirpool

Series1 2 9 39 1 1 61 9 1 32

29

39

1 1

61

9

1

32

people having different washing machine

whirpool godrej samsung lg others

Series1 36 77 76 39 9

36

77 76

39

9

0

10

20

30

40

50

60

70

80

90

people having different brand refrigerator

0

5

10

15

20

25

30

35

40

45

godrej hitachi ifb lg others samsung

Series1 7 7 10 43 5 28

7 710

43

5

28

people having different microwave

ANNUAL INCOME

APPLIANCES 1-3 lakhs 3-5 lakhs 5-10 lakhs >10 lakhs TOTAL

Air conditioner 42 42 44 22 150

Refrigerator 50 55 61 28 194

Television 50 57 61 29 197

Microwave 29 25 27 17 98

Washing

machine 40 48 48 25 161

TOTAL 211 227 241 121 800

Contingency Table

39.56 42.56 45.19 22.69

51.17 55.05 58.44 29.34

51.96 55.90 59.35 29.80

25.85 27.81 29.52 24.35

42.46 45.68 48.50 24.35

chi-test(p) α

0.984180247 0.1