“Study on Consumer Behaviour and Buying Patterns for Retail Van & HoReCa”

Prepared by: Pradeep ChauhanGR. No. M00055

Company Project Head : Mr. Ejaz Quraishy Company Guide Name : Mr. Ajay Sharma

Mentor: Mr. Mukul Kumar

• Brief of Food Industry

• Brief of Company

• Project Introduction

• Task assigned

• Methodology used

• Task Performed

• SIP Learning

• Experiences/ Incidents/Mistakes

• Achievements

Flow of Presentation

Brief of Food Industry

• Recognized as a 'sunrise industry‘

• Worth around US$ 67 billion

• 50 per cent of Indian’s expenditure is on food items

• Market size of Indian Food Industry

• India's Position in World's Production

Source: India Brand Equity Foundation

Brief of Company

• founded in 1939 by Shri Chinubhai Manibhai Sheth.

• 70 Years of Experience in the Corn Wet Milling Industry

• First manufacturer of corn starch in the Country

• Anil Limited is a publicly listed company

• market capitalization of approximately Rs. 200 crores.

• Anil Also in other industries like Food, Chemical, Textile, Paper etc.

Source: Anilltd.com

Baska Farms Van Shop in Shop

Focus on Fruits & Veg, Dairy, Bakery & Kids

Snacks, RTC /IM

Middle Class SegmentFixed time / Fixed Soc.

Focus on Fruits & Veg, Dairy, Bakery & Exotics, RTC / Instant Mixes, Imported

Upper Middle ClassKey Locations

Focus on Dairy, Bakery & RTC / Instant Mixes,

Exotics, Imported Products

Upper Middle ClassIn Big Super Markets

Project Introduction

Source: Presentation given by the company

Baska Farms Retail Store

Task Assigned

• Market Research

• Identify Assortment Size

• Identify Route Plan

• Area Observation

• Place for Retail store

• Understand HoReCa business

• Supplier for Milk

Methodology used

• Survey by the Questionnaire

• Random Sampling

• Data Analysis

• Observation

Task Performed• Questionnaire filled from 90 consumers.

• 35 questionnaires filled from HoReCa.

• Visited 10-12 villages for information on milk suppliers.

• Data analysis

• Route map.

• Timing schedules

SIP Learning• Communication with Strangers

• Questionnaire Design

• Data Analyzing

• Official Meeting

• Timing schedule

• Area Mapping

• Market Segment

• Milk Supply Chain

Experiences/ Incidents/Mistakes

• Met Low class people to Upper class people

• Middle class people are more response then upper class people

• People need best quality at low price

Achievements• Suggested Assortment Size to company –received

appreciation for that

• Prepared Route Plan

• Praised for ideas given through “Area Observation”

• Identification of Place for Retail store for the company- which is under process- liked by seniors

• Understood HoReCa business

• Suppliers for Milk – visited around 10-12 villages.