Conference and Convention Management

Udo A. Schlentrich - is an expert in international hospitality and tourism, franchising, finance and project development, hospitality marketing. His primary area of research lies in the investigation and theoretical modeling of the key drivers of customer loyalty. Prior to entering academia in a full-time capacity, Dr. Schlentrich held CEO and senior board level positions with leading American and international hospitality organizations such as Hilton International, Loew's and Stakis. He was also a founding member of the executive team in the launch of Omni International Hotels & Resorts.

Meeting – brings people together for the purpose of exchanging information.

- An event booked at a hotel, convention centre or any other venue dedicated to such gatherings.

Meeting covers the following:

Lecture - one presentation

Seminar – typically several presentations, small audience, one day)

Conference – mid size, one or more days

Convention – large, several days

Exhibition or Trade Show – with manned stands being visited by passers-by

Workshop – smaller, with active participants, training course, team building session and kick-off event.