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This power point is used to start the conversation with boards of directors interested in creating a museum. It discusses the documents and thinking needed to test the idea and begin fundraising. It is intended to produce sober and cautious reflection.
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ELAINE HEUMANN GURIAN
2008
CONCEPTUALIZING A NEW MUSEUM
Elaine Heumann Gurian 2008
INTRODUCTION
This is a slide set for the beginning conversation with boards of directors intent on starting a new museum.
It should lead to sober reflection and skepticism followed by realistic assessment of all data.
Creating a new museum is difficult, expensive, time consuming and requires patience. The commitment needs to be deep and on-going. It is not for the feint of heart.
It is easier to stop at the beginning. Elaine Heumann Gurian 2008
INTERLOCKING DOCUMENTS
MISSION, VISION, PRINCIPLES, VALUESSTABLIZED YEAR OPERATING BUDGET FUNDRAISING BUILDING PLANEXHIBITION PLANPUBLIC PROGRAM AND OPENING PLANINTERGRATED TIMELINE
Elaine Heumann Gurian 2008
MISSION ETC.
MISSION VISION, VALUES, PURPOSE, ETC.
STAFFING MODEL THAT REFLECTS PHILOSOPHY ROLE OF COLLECTIONS MANAGEMENT PUBLIC PROGRAMS EDUCATION
RECRUITMENT AND TRAINING
Elaine Heumann Gurian 2008
STABLIZED OPERATING BUDGET
STAFFING PLAN WITH SALARY ASSUMPTIONS PROJECTED INCOME FROM ALL SOURCES,
EARNED AND UNEARNED ASSUMPTIONS OF VISITOR NUMBERS BACK-UP OF VISITOR PATTERNS FROM
COMPARABLE AND LOCAL ATTRACTIONS ADMINISTRATIVE INFRASTRUCTURE.
Elaine Heumann Gurian 2008
FUNDRAISING
HIRE STAFF INTERNAL, EXTERNAL OR BOTH
FEASIBILITY STUDYFUNDRAISING GOALS AND TIMELINE
PAUSES IN PROJECT
COST OF FUNDRAISING, MARKETING, LOBBYING, OPENING EVENTS, ETC.
Elaine Heumann Gurian 2008
BUILDING PLAN
HOW WILL YOU CHOOSE ARCHITECT, CONSTRUCTION TEAMS, ETC.
ARCHITECTURAL PLANS PRELIMINARY COST OF RENOVATION CONCEPTUAL PLAN (MASSES AND ADJACENCIES) PRELIMINARY DESIGN AND COST DESIGN DOCUMENTS
TIMELINEOWNER’S REPRESENTATIVE
Elaine Heumann Gurian 2008
EXHIBITION PLAN
CONCEPTUAL PLANTESTING PLANADVISORY PLANPRELIMINARY COSTS
Elaine Heumann Gurian 2008
PUBLIC PROGRAM
PROGRAMSPUBLICATIONSTRAINING
Elaine Heumann Gurian 2008
Cautions
Do everything at once.Stop at any point and readjust all the documents to
match new data.Continually revise downward based on realistic
data.Do not use any optimistic data especially on
attendance figures.Do not place debt service into operating budget if it
can be helped. It is often the cause of long term failure.
Do not get “yes” people as consultants. Have all your ideas tested by candor.
Elaine Heumann Gurian 2008
DATA GATHERING
Gather: Everything that can be learned of citizens within one
hour drive time. Every statistic available about every attraction in one
hour drive time including staffing and operating budget.
Vigorously test salary structure and attendance income against current market place.
Elaine Heumann Gurian 2008
