COMPUTER APPLICATION TO BUSINESS II

FINAL PRESENTATION

NAME : UZAIR UR REHMAN KHAN

ID NO: 4061

TEACHER NAME: SIR ALI ZISHAN

TOPIC: WEB MARKETING

1. Display marketing

TYPES OF WEB MARKETING

2. SEARCH ENGINE MARKETING

3. SOCIAL MEDIA MARKETING

4. EMAIL MARKETING5. INBOUND MARKETING

6. VIDEO MARKETING

1. REDUCE COST2. EVERY THING IS MEASUREABLE3. BRAND ENGAGEMENT 4. DEMOGRAPHIC TARGETING (Face book)5. REAL-TIME RESULTS6. EASY REFINE STRATEGY7. PRODUCT INFORMATION8. LESS INTRUSIVE (LESS ANNOYING)9. HOLDS THEIR ATTENTION

ADVANTAGES OF WEB MARKETING

1. SLOW INTERNET CONNECTION2. CAN’T FEEL THE MERCHANDISE3. PAYMENT FACTOR4. LACK OF TRUST5. CASH ON DELIVERY6. TOUGH COMPETITION

DISADVANTAGES OF WEB MARKETING

BEHAVIOR OF EXISTING PEOPLE

VISITORS FLOW

CLOSEST COMPETATORS

SITUATION ANALYSIS

SWOT ANALYSIS

1. CPM (cost per thousand views)

2. CPC (cost per click)

3. CPA (cost per action)

WAYS OF PAYMENT OF ADVERTISEMENT

1. Provide high quality content.2. Key word focus & Key word placement.3. Determine what kind of advertising is

selling.4. Type and Size of Advertising.

STEPS OF DEVELOPING AD

From Brief to Research From Research to Plan From Plan to Execution From Execution to control Effectiveness

WEB ADVERTISING PROCESS