PREPARED AND PRESENTED BY:

SHAHID NAZEERELECTRICAL ENGINEERING

UCE&T,BZU MULTAN ,PAKISTAN

TOPICCommunication Technology

&

AIDA Model

PRESENTED TO MISS SADIA KHURSHID

COMMUNICATION…….?

The word ‘Communication’ originated from Latin word ‘Communis’ meaning ‘Common’.

“Communication is imparting, conveying or exchanging of ideas and knowledge whether by speech, writing or signs” – Oxford English Dictionary.

“Communication is the transfer of thoughts and message as contrasted with transportation of goods and persons” – Columbia Encyclopedia of Communication.

COMMUNICATION TECHNOLOGY

When we use technical equipment in communicating, it is called communication technology.

A COMMUNICATIONS MODEL

Communication technology It is used for four

distinct types of communication:

Human-to-human communication

Human-to-machine communication

Machine-to-human communication

Machine-to-machine communication

COMMUNIACTION…..

Human to human Human to machine

COMMUNICATION

Machine to human Machine to machine

Communication Tecnology

GRAPHIC TECHNOLOGYWAVE

TECHNOLOGY

ELECTRONIC TECHNOLOGY

COMMUNICATION TECHNOLOGY

It uses equipment and systems to send and receive information.

This technology communicates information using graphic and wave systems.

Graphic comes from a word meaning “to draw or

write, as on paper.”

Wave refers to radio waves, a kind of energy.

GRAPHIC communication

It may be communicated by using drawings, pictures, graphs, photographs, or words on flat surfaces.

These kinds of messages are called graphic communication.

In graphic communication, paper or film carries the message.

WAVE COMMUNICATION

This systems depend on an energy source called electromagnetic radiation.

Electromagnetic radiation is energy moving through space in waves.

It travels at the speed of light

ELECTRONIC COMMUNICATION People can use light,

sound, or electrical waves to send information.

The information is coded

at the source.

It is then transmitted (sent)to the receiver.

There, the code must be

changed back to information.

COMMUNICATION SYSTEMS(INTERNET)

E-MAIL(ELECTRONIC MAIL)

FAST and EASY TEXT can be sent

through waves . ATTACHMENTS can

also be made. documents , graphics

,videos can be sent.

VOICE-MAIL(MESSAGE CAN BE SENT THROUGH VOICE.)

Voice is recorded through mice ,or any other device .

Better than talk by call. A voicemail system in a business is essential to keep external and internal communications flowing seamlessly and efficiently.

GROUP-WARE programs that help

people work together collectively while located remotely from each other.

include the sharing of calendars, collective writing, e-mail handling, shared database access, electronic meetings with each person able to see and display information to others, and other activities.

GPS(GLOBAL POSITIONING SYSTEM)

consists of receivers connected to satellite systems.

Determining the geographical location of the receiver.

Used for cars, advertising, hiking, tracking, etc.

TELEVISION

“TELE” means “far away” and vision means “sight”.

Same principle like Radio but in this video is also transmitted through impules.

Waves received by antenna and we can watch different programmes etc.

FAX MACHINE

small photo sensor with a lens and a light to scan document sent.

Spot is white, the fax machine would send one tone; if it were black, it would send a different tone.

These tones are converted back on receiving on the paper.

CD-ROM 700-800 MB OPTICALLY

DVD ROM and SUPER DRIVE

CELL-PHONES An electronic device used

for mobile voice or data communication over a network of specialized base stations known as cell sites.

SMS for text messaging, email, packet switching for access to the Internet, gaming, Bluetooth, infrared, camera with video recorder and MMS for sending and receiving photos and video, MP3 player, radio and GPS

TELEPHONE NETWORKS

30

IntegrationNetworks, Content Management,

Technology

31

SO WHAT CHANGED?

•Sender-driven•One-to-many•Controlled

•Receiver-driven•Many-to-many•Uncontrolled

COMMUNICATION TECHNOLOGY APPLICATIONS

voice mail Twitter

e-mailinstant

messaging chat rooms

newsgroups

telephony videoconferencing

collaboration groupware global positioning system (GPS)

BAD EFFETCS OF COMMUNICATION TECHNOLOGY

AIDA MODEL

There are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in

your report.

AIDA MODEL

ATTENTION

Interest

DESIRE

ACTION

ATTENTION

ATTENTION(OR ATTRACT) you need to BE quick and direct to grab people's

attention. you should USE powerful words,

picture that will catch the reader's eye .

latest tools and technologies to show your website.

EXAMPLES

BY POWERFULL WORDS “special discount for you” “best quality and 100% pure” “Modern and have best

features” "Free gift inside!"

"How effective is YOUR feedback?"

"Dear Jim, You have been specially selected." "Calling all Parents."

Interest . By creating curiosity you will be able to

make your prospects push them know more. you must stay focused on their needs. For web you should use more animations and

tools to get interest of reader.

DESIRE

you also need to help them understand how what you're offering can help them in a real

way. Provide accurate and complete description

(esp. price) of your products with photos or video sales presentation.

Publish complete information about your business and staff with their photos (if possible) on your website.

Clearly specify your terms and conditions of sales and legal disclaimer.

EXAMPLES

ACTION Encourage your visitors to buy your

product/service NOW. free gifts, discounts, special offers etc is

common, then you should also provide the same.

ATTITUDE BASED DECISION PROCESS:AIDA (ATTENTION, INTEREST, DESIRE, ACTION)

Awareness, perception

Preference, choice

Post-purchase reaction (cognitive dissonance)

Desire

Action

Desire

Action

Attention

Interest

Attention

Interest

Purchase

Yes / No

Purchase

Yes / No

Cognitive

Affective

Conative