Communicating Your School’s Value from the Inside

Kristina Dooley - Director of Admission and Marketing

Andrews Osborne Academy, OH

Discussion Agenda

• Welcome & Protocol• Setting the Context

– 15 minutes, Leader

• Facilitated Group Discussion – 45 minutes

• Review & Identification of Key Points – 10 minutes

Discussion Protocol

• FOCUS on essential topic questions

• CONTRIBUTE your thinking and experience

• CONNECT ideas

• LISTEN for patterns, insights, deeper questions

SETTING THE CONTEXT

Let’s Begin With a Few Questions…

Who is on your school’s Marketing Team?Who at your school can contribute “press-

worthy” material?Who are your school spokespeople?Who represents your school at community

events?Who at your school can recite your

mission statement?

Answers…

Head of School Director of Admission Communication Director Dean of Students Academic Dean Faculty Board of Trustees Houseparents Maintenance Department Bus Drivers

Director of Development Food Service Providers Business Office Staff Coaches Housekeeping Staff Parents Students Alumni Grandparents EVERYONE!

School-wide Communication @ AOA

Mission Statement Laminated copy in each classroom / office Included in each staff email signature

Admission StatisticsMonthly Report Emailed “Quick Facts” distributed each semester

Marketing Material DistributionAll staff receive copies of new materials / invitationsNews articles hung in faculty lounge

Apparel / Name Tags / Business Cards

Student Recognition

Social Advocacy

Media Influence

Faculty Expertise

Dual Messages

GROUP DISCUSSION

REVIEW &IDENTIFICATION OF KEY POINTS

Contact Information

Kristina DooleyAndrews Osborne AcademyKDooley@AndrewsOsborne.org440-942-3606