SAILENDRA DONGOLYOUTH ENGAGEMENT IN SUSTAINABILITY

BRITISH COUNCIL INTERNATIONAL CLIMATE CHAMPION

Communicating Environment

Presentation outline

What is communicationHowCommunication StrategyCommunication skillsGeneral ChallengesEnvironment CommunicationMajor challenges of Environment

CommunicationExamples of media

Communication

Communication

How

Communication Strategy

Communication Strategy

Communication Skills

Communication Skills

General Challanges

Environment Communication

Planned and strategic use of communication processes and media products to support effective policy making, public participation and project implementation geared towards environmental sustainability.

Environment Communication

Many planners and practitioners tend to think that producing posters and video films or launching a mass media ‘campaign‘ is a solution to problems rooted in environmentally unsustainable practices

However, isolated products of this type only have a chance of success if they are integrated into a comprehensive communication strategy

Major Challenges

This challenge is even bigger forenvironmental communication, becauseEnvironment communication is about ‘positiveaction’

Complexity of Environmental Issues EnvCom deals with science, economics, law, business management, politics and human behavior, and their many interactions in a holistic way.

Comprehension Gap What the audience knows and understands about the technical dimensions of the environment differs widely from the knowledge of experts.

Personal Impacts As ‘nature’ is often associated with traditional beliefs and socio-cultural norms • Behavioral Change

Most difficult objective to achieve and often requires more than a single strategy

Some examples of Media

Publications Posters Flip charts Demonstrations Experiments Dramas Slogan writing Bulleting Board Video shows Audio programmes Competitions Exhibitions Campaigns Celebrating significant days Youth festivals Occupation-based drives Film screening Youth clubs Faculty clubs

If I had one hour to solve a problem I woulduse 45 minutes to think about it, 10 minutes to investigate potential solutions and 5 minutes toimplement the solution. - Albert Einstein