#COM280 online video communication

Case Study : TED

@giorgiotedx

TED@giorgiotedx

TEDTHESTORY

@giorgiotedx

What is TED ?

TED is the name of a conference.

@giorgiotedx

What is TED ?

TED is a yearly organized

conference.@giorgiotedx

What is TED ?

At TED some of the world’s leading thinkers and doers are invited to share what they are most passionate about.

share

passionate

@giorgiotedx

What is TED ?

TED

“TED” stands for :

TECHNOLOGYENTERTAINMENTDESIGN

@giorgiotedx

What is TED ?

TEDCONFERENCES

@giorgiotedx

What is TED ?

TEDCONFERENCES

The Stuff of LifeThe Rediscovery of

WonderFull Spectrum

THEMES@giorgiotedx

What is TED ?

TED LONGBEACH

@giorgiotedx

TED LONGBEACH

What is TED ?

TEDACTIVE

@giorgiotedx

TEDACTIVE

What is TED ?

TEDGLOBAL

@giorgiotedx

TEDGLOBAL

Attending TED

There is a 2 years waiting list to attend a

TED conference.@giorgiotedx

The majority of TED attendees are selected

by the organizers.

Attending TED

@giorgiotedx

There are only around 1000

seats available.

Attending TED

@giorgiotedx

There are only 15

Press passes.

Attending TED

@giorgiotedx

The ticket to attend a US TED conference is

7,500 U$

Attending TED

@giorgiotedx

TED conferences aresold out one year in

advance.

Attending TED

@giorgiotedx

The TED Experience

@giorgiotedx

The TED Experience

EXPERT

VIP

@giorgiotedx

The TED Experience

@giorgiotedx

The TED Experience

@giorgiotedx

What is TED ?

BONOVOXCRAIGVENTERJEFFBEZOSSTEVENHAWKINGALGORE

@giorgiotedx

What is TED ?

JEFFSKOLL@giorgiotedx

What is TED ?

TED @giorgiotedx

What is TED ?

SAPLINGFOUNDATION

@giorgiotedx

What is TED ?

CHRISANDERSON

What is TED ?

TED.COM

The Sapling Foundation

TEDPRIZE

TEDCONFERENCES

What is TED ?

The TED Prize is awarded annually to exceptional individuals who receives

$100.000

One Wish to Change the World

TEDPRIZE

@giorgiotedx

I wish for you to stand up for what you care about by participating in a global art project, and together we'll turn the

world...INSIDE OUT."

INSIDE OUT

What is TEDPrize?

@giorgiotedx

What is TED ?

4 SIMPLE RULES

@giorgiotedx

What is TED ?

18 minutes

@giorgiotedx

What is TED ?

FROM2006www.ted.com/talksIDEASWORTHSPREADING

@giorgiotedx

What is TED ?

@giorgiotedx

500,000,000DOWNLOADS

What is TED ?

6,000TRANSLATIONS62LANGUAGES

1800+TALKS

@giorgiotedx

What is TED ?

IDEASWORTHTRANSLATING

What is TED ?

VIRAL@giorgiotedx

What is TED ?

Sir Ken Robinson

School Kills Creativity@giorgiotedx

KENROBINSON

What is TED ?

@giorgiotedx

What is TED ?

Dancing Kitten

Sir Ken Robinson

0 5250000 10500000 15750000 21000000

17000000

21000000

Views

@giorgiotedx

What is TED ?

FROM2008

TED

x

What is TEDX ?

@giorgiotedx

TED

x

TEDx is a program of local, self-organized events that bring people together to share a TED - like experience.

What is TEDX ?

@giorgiotedx

What is TEDX ?

GOOD LUCK !

What is TEDX ?

@giorgiotedx

REVOLUTIONARY

What is TEDX ?

@giorgiotedx

REVOLUTIONARY

What is TEDX ?

OPENSOURCEBRAND

TED

What is TEDX ?

TEDx 2000

More than 2000 TEDx

conferences around the world

@giorgiotedx

AUG2009

TEDX Dubai

@giorgiotedx

TEDX Dubai

why ?@giorgiotedx

TEDX Dubai

TV

ARTS

ARCHITECTUREDESIGN

DJs

EVENTS

TEDX Dubai

TV

ARTS

ARCHITECTUREDESIGN

DJs

EVENTS

TEDX Dubai

TV

ARTS

ARCHITECTUREDESIGN

DJs

EVENTS

TEDX Dubai

TED

DREAM?@giorgiotedx

TEDX Dubai

FREEEVENT

@giorgiotedx

TEDX Dubai

INVITATIONONLY

@giorgiotedx

TEDX Dubai

NOPRESSACCREDITATION

@giorgiotedx

TEDX Dubai

NOPR

@giorgiotedx

TEDX Dubai

NOMAINSTREAMMEDIA

@giorgiotedx

HABIBAHAMID

TEDX Dubai 2009

TEDX Dubai 2011

@giorgiotedx

TEDX Dubai

POSTEVENT@giorgiotedx

TEDX Dubai

Today with the mail, I received an invitation to the shop opening of a

French luxury leather goods producer including VIP pass.

I gave it away - am not interested in this kind of events (anymore).

@giorgiotedx

TEDX Dubai

UAECOMMUNITYBLOG

Turns out the best things do come for

free, after all.

TEDX Dubai

TEDX Dubai

DUBAIMETRO 28bn AED

DUBAIBURJ 1.5bn AED

DUBAIWORLD -? AED

DUBAITEDx 0 AED

Trends 2009

@giorgiotedx

HABIBAHAMID

TEDX Dubai

REBOOT

2010

DubaiTEDX=independently organized TED events

X

@giorgiotedx

HABIBAHAMID

TEDX Dubai 2010

HABIBAHAMID

TEDX Dubai 2011

THEBEAUTYOFSMALLTHINGS

DubaiTEDX=independently organized TED events

X

@giorgiotedx

HABIBAHAMID

TEDX Dubai 2011

@giorgiotedx

HABIBAHAMID

TEDX Dubai

CHRISANDERSON

Why online videocan change the world

@giorgiotedx

HABIBAHAMID

TEDX Dubai

@giorgiotedx