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Color - Unitedworld School of Business
Citation preview
COLORDESIGN’S
MOST EXCITING
ELEMENT
• Hue
• Value
• Intensity
COLOR HAS THREEDIMENSIONS OR QUALITIES:
HUE
RED YELLOW VIOLET
The name given to a color.
VALUE
The lightness or darkness of a color
TINT
Made by adding white to a color so that it is lighter.
+ =
HUE WHITE TINT
SHADEMade by adding black to a color so that it is darker.
+ =
HUE BLACK SHADE
INTENSITY
The brightness or dullness of a color.
FUSCHIA - HIGH INTENSITY
OLIVE - LOW INTENSITY
NEUTRALS(NOT REALLY COLORS)
No color
All colors
White + Black
Can be used with most colors
White
Black
Gray
Beige
COLOR WHEEL
A GUIDE TO STUDY HOW TO CHOOSE AND
COMBINE COLORS
PRIMARY HUES
•Pure and basic
•Cannot be made from any other colors
•All other colors are made from these
•Equal distance from each other on color wheel
RED YELLOW BLUE
SECONDARY COLORS
•Made by mixing equal amounts of 2 primary colors
•Found halfway between the primary hues on the wheel
+ =
+
+
=
=
ORANGE
GREEN
VIOLET
INTERMEDIATE (TERTIARY) HUES
Made by mixing equal amounts of adjoining primary and secondary colors.
THE COLOR WHEEL CAN BE DIVIDED INTO
WARM AND COOL COLORS
WARM COLORS
Appear hot like the sun or like fire
Give feelings of gaiety, activity or cheerfulness
Appear to advance-they make body look larger
Can give a nervous impression if overdone
COOL COLORSRemind us of water or sky
Give feelings of quietness or restfulness
Appear to recede and make body look smaller
Can be depressing if overdone
MONOCHROMATIC COLOR SCHEME
This is a one-color plan that uses different tints, shades and intensities of the color
BLUE
ANALOGOUS COLOR SCHEME
This color scheme uses related, or neighboring colors on the color wheel with varying values and intensities of the colors.
COMPLEMENTARY COLOR SCHEME
This color scheme uses opposite hues on the color wheel. These colors are across from each other on the
wheel and have great contrast.
SPLIT-COMPLEMENTARY COLOR SCHEME
This color scheme uses three colors, one color with the two colors on each side of its complement.
VIOLET
TRIAD COLOR SCHEME
This color scheme combines three colors equidistant on the color wheel and has a great deal of contrast.
ACCENTED NEUTRAL COLOR SCHEME
This color scheme combines white, black, gray or sometimes beige with a bright color accent.
All colors are beautiful, depending on personal taste.
If not used wisely or combined well, color can cause apparel to look too gaudy or very
drab.
Harmony results when hues, values and intensities are combined in a pleasing way.
Campus Overview
907/A Uvarshad, GandhinagarHighway, Ahmedabad – 382422.
Ahmedabad Kolkata
Infinity Benchmark, 10th Floor, Plot G1,Block EP & GP, Sector V, Salt-Lake, Kolkata – 700091.
Mumbai
Goldline Business Centre Linkway Estate, Next to Chincholi Fire Brigade, Malad (West), Mumbai – 400 064.
Thank You