CODES AND CONVENTIONS OF A MUSIC VIDEO

PURPOSE OF MUSIC VIDEOS

There are 5 purposes of why people create music videos one of them is to Entertain the audience, people create these types of video because they want to keep the listeners hooked by making them want to know what is going to happen at the end of the video.

They also create music videos to Promote the song, this is when you want to show the song on music TV channels like 4music and Viva, in order to show the show you would need a video so something could be shown at the same time as the song.

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Another reason music artist would create a music video is to Promote the band. This normally consists of having a Preformative video, this is when you show the band performing throughout the video, this would mean you would need interesting camera shots in order to keep the audience entertained.

Music artists use music videos to Explain the narrative/ lyrics, this would normally be used in the situation that you don’t understand what the lyrics are about and if you watch the music video this would explain it to you.

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And the final way people use music videos, music artists like lady gaga will use her videos to continue her star image or brand identity. Lady Gaga’s brand image is that she is crazy and wears funny things, this means that she has to continue this image in her music videos or people will become confused about why she wears funny clothing in real life but not in her video.

BEYONCE SINGLE LADIES

Dance routine Close up 360 pan Long shot Background lights keep changing Whip pans Black and white colour Lip syncing

P!NK TRY

Lip syncing Preformative narrative Dance routine (contempeory) Close up Medium shot Shaky camera when there running Tracking shots in the desert.

COLDPLAY SCIENTIST

Pan away from face Didnt have the band in Unusual scenes

RUN SNOW PROTROL

Close up Purpose lighting, to create shadows

GREEN DAYAMARICAN IDIOT

Industrial setting Close up of guitars Zoom in and out Close ups Long shots Slow mo Stoning Charismatic people Really fast cutting

LITTLE PIECE OF HEAVENAVENGE SEVEN FOLD

Narritive/ proformanced Jump of location Animation

FAT BOY SLIM

Simple video Dancing around a hotel No band No artist Fat boy slim is never in his videos Star image

ANTONY AND THE JHONSONSCUT THE WORLD

Close ups Slow at the start for dramatic effect