• At the end of this presentation, we will be able to –

– define CMO using our own words;– understand CMO categories, principles,

imperatives and its roles in the different levels in warfare;

– compare and contrast CMO pillars and its program components.

• DEFINITION

• CMO AND PRINCIPLES OF WAR

• IMPERATIVES OF CMO

• LEVELS OF CMO IN WARFARE

• CMO TRIANGLE

• PILLARS OF CMO

• …planned activities undertaken independently or in coordination with civilian entities…

• to gain popular support and weaken the will of the enemy to fight…

• in support to the accomplishment of the AFP mission.

• OBJECTIVE– Direct every CMO toward a clearly defined,

decisive and attainable objective.

• UNITY OF EFFORT – Seek unity of effort toward every objective.

• SECURITY – Never permit hostile factions to acquire an

unexpected advantage.

• SIMPLICITY – Prepare clear, uncomplicated plans and

concise orders.

• RESTRAINT – Apply appropriate military capability

prudently.

• POPULATION SUPPORT – Seek popular support to have an

advantage in winning the war.

• LEGITIMACY – Sustain the willing acceptance by the

people of the right of the government to govern or of a group or agency to make and carry out decisions.

• Ensure unity & direction of effort

• Plan properly, anticipate events & CMO requirements

• Provide protection

& security measures • Maximize media

utilization

• Interface CMO efforts with LGUs, LGAs, NGOs & other POs

• Use CMO as an enabler, catalyzer, unifier, force multiplier

• Exercise discipline & respect for human rights

• Use real-time intelligence

“CMO activities on the ground” to win

battles and engagements

Provide CMO policies and directions;

support national developmental

objectives

Support and maneuver CMO personnel and

resources to win campaigns

 

STRATEGIC

NATIONAL AFP-WIDE

OPERATIONAL

UNIFIED COMMAND/ DIVISION-WIDE

TACTICAL

BDE, BN, COY, PLTN

CivilCivilAffairsAffairs

PsyOpsPsyOps

PublicPublicAffairsAffairs

ENEMYENEMY

PUBLIC/PUBLIC/COMMUNITYCOMMUNITY

CMO

CIVIL CIVIL AUTHORITIESAUTHORITIES

ACTIO

N

ACTIO

N

COM

MUNIC

ATI

ON

COM

MUNIC

ATI

ON

RELATIONSHIPRELATIONSHIP

• Public Affairs targets the public’s information needs

• Civil Affairs targets the public’s confidence and support

• Psychological Operations targets the enemy’s will, either directly or indirectly, through key communicators

CivilCivilAffairsAffairs

PsyOpsPsyOps

PublicPublicAffairsAffairs

CMO

Pillars of CMO

CivilCivilAffairsAffairs

PsyOpsPsyOps

PublicPublicAffairsAffairs

ENEMY

PUBLIC/COMMUNITY

CMO

CIVIL AUTHORITIES

Tips: Target Audience

CivilCivilAffairsAffairs

PsyOpsPsyOps

PublicPublicAffairsAffairs

ENEMY

PUBLIC/COMMUNITY

CMO

CIVIL AUTHORITIES

Sides: Types of work to be done

ACTIO

N

ACTIO

NCOM

MUNIC

ATI

ON

COM

MUNIC

ATI

ON

RELATIONSHIPRELATIONSHIP

CMO

PsyOpsPsyOpsCounter Propaganda

Wor

dsDeeds

PublicPublicAffairsAffairs

Community Relation

Public

Info

CivilCivilAffairsAffairs

Civil Relation

Civic A

ction

ACTIO

N

ACTIO

N

INFO

RM

ATI

ON

INFO

RM

ATI

ON

RELATIONRELATION

ENEMYENEMY

PUBLIC/PUBLIC/COMMUNITYCOMMUNITY

CIVIL CIVIL AUTHORITIESAUTHORITIES

• PUBLIC AFFAIRS (PA)

– a CMO pillar that conducts information-related activities directed to the public

– conducted to promote the organization’s objectives

– designed to gain the peoples’ trust, support and confidence to the AFP

• Public Information – conducts information

activities directed to the public to ensure a clear, accurate, and timely dissemination of information

• Community Relations – establishes and maintains working

relationship between the military and the communities through active participation in community affairs.

CMO

PsyOpsPsyOpsCounter Propaganda

Wor

dsDeeds

PublicPublicAffairsAffairs

Community Relation

Public

Info

CivilCivilAffairsAffairs

Civil Relation

Civic A

ction

ACTIO

N

ACTIO

N

INFO

RM

ATI

ON

INFO

RM

ATI

ON

RELATIONRELATION

ENEMYENEMY

PUBLIC/PUBLIC/COMMUNITYCOMMUNITY

CIVIL CIVIL AUTHORITIESAUTHORITIES

• CIVIL AFFAIRS (CA)– a CMO pillar that promotes public trust

to gain popular support…

– ...wins peoples’ hearts and minds;

– …gains peoples’ willing cooperation, support and confidence;

– …induces peoples’ active participation in the attainment of military objectives and national goals.

• Civil Relations (CIVREL)– promotes cooperation and collaboration

between the military and civilian organizations

• Civic Action (CIVAC)– military-initiated

activities with

developmental and

sociological purposes

CMO

PsyOpsPsyOpsCounter Propaganda

Wor

dsDeeds

PublicPublicAffairsAffairs

Community Relation

Public

Info

CivilCivilAffairsAffairs

Civil Relation

Civic A

ction

ACTIO

N

ACTIO

N

INFO

RM

ATI

ON

INFO

RM

ATI

ON

RELATIONRELATION

ENEMYENEMY

PUBLIC/PUBLIC/COMMUNITYCOMMUNITY

CIVIL CIVIL AUTHORITIESAUTHORITIES

• PSYCHOLOGICAL OPERATIONS– a CMO pillar that influences the beliefs,

emotions, attitudes, opinions and ultimately the behavior of the enemy and its mass base, supporters

– …redirects unfavorable attitudes and behavior into favorable;

– …transforms neutral or passive attitude and behavior to become favorable

• WORDS PsyOps – dissemination of any

information, concept or

idea through the various media

• DEEDS PsyOps – combat and non-combat activities, outside of

pure communication activities

• Counter Propaganda– conduct of activities in response to enemy

propaganda.

• We defined CMO…

• We tried to understand CMO categories, principles, imperatives and its roles in the different levels in warfare…

• We discussed the different CMO pillars and its program components.