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This is about transmedia and museums. We share our experiences in telling stories for kids through different media in the Museo Naval in Madrid.
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Chronos: a transmedia educational project at the Museo Naval in Madrid
TRANSMEDIA KIDS IN THE
MUSEUM
Nancy Proctor Head of Mobile Strategy and Initiatives Smithsonian
Institution
Museum as-non formal education centre-content platform, fostering participation and creation-brander of cultural products on-line and off-line
“We believe that transmedia has the potential to be a valuable tool for expanded learning that addresses some of
the most pressing challenges facing education today. Through immersive, interconnected, and dynamic narratives,
transmedia engages multiple literacies, including textual, visual, and media literacies, as well as multiple intelligences. It is highly engaging and allows for important social sharing
among collaborators”. The Joan Ganz Cooney Center
YOUNG PEOPLE MUSEUM´S WEBSERIES IN YOUTUBE:
THE BRAIN SCOOP (FIELD MUSEUM)
KNOW YOUR NELSON (ROYAL MUSEUMS GREENWICH)
Not just marketing
Erin Blasco http://museumdiary.com/2012/02/27/the-top-5-reasons-to-follow-a-museum-mascot-on-social/
+They’re fun. It’s like hearing from a knowledgeable, witty friend who just happens to be extinct and living in an educational institution.
+Look smart. On Facebook and Twitter, it’s pretty easy to see who your friends follow. In addition to following celebrities and news outlets, impress your contacts by flaunting your friendship with a T-
rex or blobfish.
+December 6th
Museum´s Mascot´s Day
MEME
http://museumselfies.tumblr.com/ by Allie Burness
TRANSMEDIA STORYTELLING
CHARACTERS
+Kids in the Armada: midshipmen
+The misterious gaze of a future king
+A time traveller: captain Telmo and Chronos spacecraft
A suggestive character born to be remixed and expanded and a teaser: the time travel.
PUTTING THE TIME MACHINE TO WORK…
Astrolabe-mapThe map has been central in the entire
project: it is a located game
Evolution of the character
Humpback anglerfish
bioluminscent in the deep blue see
In the future man and nature will live in a
simbiotic way
a helm to sail in time
Red Head, linking with San Telmo fire
Shoulder patch as captain in the Armada
Blue Vest that´s the corporative colour of the
Museum
Blue Vest that´s the corporative colour of the
Museum
White uniform clean, simple and with a starring blue vest
Logo of the Armada
Smile unabashed.
Suggesting courage
Playful approaches in a paper adventure-guide
Interactive Design and
reuse
AUTO-GUIDED TOUR
AUTO-GUIDED TOUR
IMPROVES ACCESIBILITY OF KIDS AND FAMILY TO THE EXHIBITIONS AND TO
THE INSTITUTION
Shortlist key
artifacts in a large
collection
Makes families engaged
New visits and families participation is encouraged
New visits and families participation is encouraged
Museo Naval family friendly adventure tour
The mascot is a guide, explaining stories about the
artifacts and fostering games and participation
The mascot is a guide, explaining stories about the
artifacts and fostering games and participation
t
App "Chronos, adventure in the Naval Museum", published in Samsung Store.
A selected project and sponsored by :
Mapa-Nave
PORTABILITY
Multiplataform, fully responsive.We work with frameworks that allow to create native apps for both Android and iOS with a single development.
All designs are customizable to different resolutions and screen. Mobile and tabletsThat way you get almost 95% of market Apps devices running at optimal performance and reducing production costs to a minimum
Software firms: Corona SDK, Unity
The map is real so you can use the game as a guide or as a shortlister
Objectives: Create, learn, share, play
Based Located Game
Identity card, to welcome and invite to be part of the game. You can customize it. You can also use the pen Samsung wanted us to promote.
Old artifacts remixed with the game frame.
This historical characters are enrolled in the Chronos. They are real sailors and act like guides, giving advice and hints.
Fostering creation based on real artifacts.
Tales riddles forecasts magic games theater
LET´S PLAY
.
TELMO´S ACQUAINTANCES
ARG are located based games (they use real world as a board) that apply transmedia strategies to tell a story that changes with the ideas and actions of the participants.
Augmented Reality Games
http://www.ghostsofachance.com
Institute for the Future Kids are in some ways ideally prepared to deal with change, and may have more to say and more power to influence the world than at any other time in history.
“empowering” kids with digital tools
http://clubtagore.wordpress.com
British Museum Samsung Discovery Centre
Kids creating their own guides
…2.0 & transmedia
We have discovered that we want to contribute
to improve education through apps that
actively involve children in exploring,
understanding and building reality.
At the end of this project…
We understand the role of museums as content platforms and we think we can be the right partner for museum branded content.
Touristic guides for children and families
Located based games
coming soon…
Promoting values, encouraging activities out of the screen and social games
Enhancing family touristic experiences
http://cathedrale.arte.tv/le-film.php
Links:
*http://www.participatorymuseum.org/
*http://www.iftf.org/uploads/media/SR-1454B_KidsTech_Report_sm.pdf
*http://www.joanganzcooneycenter.org/publication/t-is-for-transmedia/
*http://www.thoughtden.co.uk/
*http://museumdiary.com/2012/02/27/the-top-5-reasons-to-follow-a-museum-mascot-on-social
*http://www.slideshare.net/s.mannion/exploring-elearning-for-thesamsung-digital-discovery-centre
*http://www.ghostsofachance.com/
*http://clubtagore.wordpress.com
*http://www.socialmuseum.com
*http://cathedrale.arte.tv/le-film.php
*Pratten, Robert (2011). ''Getting Started with Transmedia Storytelling. A Practical Guide for Beginners''. En: http://www.slideshare.net/ZenFilms/getting-started-in-transmedia-storytelling?from=embed
*Jenkins, Henry (2003). ''Transmedia Storytelling''. En: http://www.technologyreview.com/news/401760/transmedia-storytelling/
*Gray, Jonathan (2010). Show sold separately: promos, spoilers, and other media paratexts. New York: New York University.
*Diego Fernando Montoya, Mauricio Vásquez Arias, Harold Salinas Arboleda “Sistemas intertextuales transmedia: exploraciones conceptuales y aproximaciones investigativas” en http://www.scielo.org.co/pdf/cohe/v10n18/v10n18a05.pdf
Thanks!