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Chinese Tea Shop
Winnie Carol Juyi Samaa Rozanna
History of the Trade
Origin
Southwest of China
Dates back 4 to 5 thousand years
Started in Tang Dynasty and
flourished in Song Dynasty
First Spread
Japan monks took seeds, utensils,
learned tea-making techniques back
to Japan
Worldwide Spread
16th century, Dutchmen brought
word of magic leaf to Europe
1610, East India Company first
sold tea to Europe
1636, tea entered France then
Russia
1650, tea finally reached Britain
Tea culture in Malaysia
Brought in from china
21st Century
Revival of tea culture
Ideal trading point
Import duty-free policy
Strategic location
Multiracial community enjoys drinking
tea
KLANG
Chwan Deng Tea Art
No. 2098, Jalan Meru, 41050 Klang,
Selangor D.E.
History
1999, founded by 2 sisters
Tan Hoe Sim and Tan Hoe Ling
Bought over existing tea company
Start business in Klang Parade
Limited space
Moved out to bigger space
Products
Pu erh tea
Oolong tea
Swee Tin Tea House IPOHNo. 18, Persiaran Bijih Timah, 30000
Ipoh, Perak
History
1942, Lee Yi Xhen
Named Swee Tin to commemorate his father
Small stall – Chinese tea
Noticed locals preferred ‘the tarik’, then added
black tea to his sales
Products
Chinese tea, Black tea, Red tea, Green
tea,Fermented tea
Popular Brands – Lion Tea, Fuk Luk Sau Tea
Import from China, Indonesia, Sri Lanka
3rd generation, Lee Kah Onn, modernized the
shop
Comparison Analysis
Chwan Deng Tea Criteria Swee Tin Tea
Klang Location Ipoh
1999 Establishment 1942
15 years Operation 72 years
Pu-erh teaOolong tea
ProductsPu-Erh teaBlack tea
China, Taiwan Import China, Indonesia, Sri Lanka
Majority ChineseMinority Indian
CustomersMajority Malay
Minority ChineseChinese cafes, Mamak stalls
- Branches -
11 Competitors in the area 4
Perfect Competitive Market Structure Perfect Competitive
MYR 30,000 Income MYR 36,000
Chwan Deng Tea Strategy Swee Tin Tea
Price set according to
marketPricing
Price set lower than
competitors
Coupons offers Promotions
2 employees Management1 storekeeper
15 warehouse employees
Prepare gift sets package Holiday season Offers ‘buy 3 free 1’ deals
Twice a month New products Monthly
Using latest technology to
store and extract teaTechnology
Computerized system to
manage the store
Recommendations
Location
Advertisement
Packaging
Technology
Education service
Products
References
• Global Manufactural(2008) Swee Tin Tea Merchant Sdn. Bhd. Retrieved from http://www.gmdu.net/corp-734216.html
• About to thaiteetea.com (2014, January 1) Retrieved from December 2, 2014, from http:// www.thaiteetea.com/en/html
• About us - purple Cane e Shop (2014, January 1 ) Retrieved November 25, 2014, from http:// www.purplecane.my/en/content/4-about-us
• Welcome to Tork Shou Heong (2010 January 1) Retrieved December 1, 2014, from http://www.torkshouheong.com.my/index.php