EDUC 58

Chapter 8VISUALS AND VISUAL MEDIA

PREPARED BY:DAQUIO, ANGIELET D.PEDREGOSA , JHON DENVER

INSTRUCTOR: DR. JAMES L. PAGLINAWAN

VISUAL AND MEDIA and VISUAL LITERACY

PURPOSE OF VISUALS

CATEGORIES OF VISUAL

VISUALS - pictures or images that are appealing to understand.

VISUAL MEDIA - refers to pictures ,images and graphic organizers that is used in the classroom

VISUAL LITERACY - ability to interpret images.- insist that it is essential that visual literacy skills be added to growing list of new capabilities (Roblyer and Bennet 2001).

PURPOSE OF VISUAL( Smaldo 2012)#1. Provide a concrete referent ideas.

#2. Make abstract ideas concrete.

#3. Motivate learners

#4. Direct attention to important ideas points.

#5. Repeat information.

#6. Recall prior learning.

#7. Reduce learning effort.

Categories of of visual 1. Realistic visual – actual object2. Mnemonic visual – patterns3. Analogical visual – convey a concept4. Organizational visual – show qualitative

relationship5. Relational visual – communicate

quantitative6. Transformation visual – illustrates

movements7. Interpretative visuals – illustrates theotrical8. Decorative visuals – things added to spice

up messsage.

BASIC ELEMENTS IN DESIGNING VISUALS

Lines ShapesColorsTextureTypographyForm

BASIC ELEMENTS IN DESIGNING VISUALS

1. LINES – connect two points and can help to define shapes, etc.

* ( Hatcher 1985) a. Straight line

b. Horizontal linec. Vertical line

d. Diagonal linee. Curved lines

2. SHAPES – two dimensional and can form the outline of objects

* ( Illian ; Best- practices in instructional graphic design.)

a. Squareb. Rectanglec. Circle d. Triangle

3. COLORS * Cool Colors - blue, green , and violet *Warm colors – red and orange

4. TEXTURES - refers how the surface feels.

5. TYPOGRAPHY – refers to which font are chosen , the size to be use, alignment of elements color and spacing.

6. FORM - this mainly applies to all objects in the three dimensions.

Principles for Creating a Visual DesignGuidelines in Designing Visuals

Non-Projected Visuals

PRINCIPLES FOR CREATING VISUAL DESIGN

1. UNITY – relationship of elements wether verbal and visual so that it functions tpgether.

2. GESTALT – Overall design

3. SPACE – define as when something place in it.

4. HEIRARCHY – shows the difference in terms of significance between the items.

5. BALANCE – equal distribution of elements on each side.

6. CONTRAST - makes some elements stand out on the page .

7.SCALE – specifies the range of sizes.

8. DOMINANCE – single element is the main focus to catch the viewers attention.

9. SIMILARITY - creating continuity throughout the design.

10. ARRANGEMENT – the arrangement of visual and verbal elements layout captures the attention of the viewer.

GUIDELINES IN DESIGNING VISUALS

1. Information / Instructional purposes

2. Graphic / Picture elements3. Text / Lettering Elements 4. COLOR5. LAYOUT

NON – PROJECTED VISUALS - are visuals that do not required the use of

equipment for projection .• ADVANTAGES

- can easily out acquired or obtained.- used without electricity.-appropriate for those without budget- without much artistic ability.- used different levels of instruction and discipline .

• DISADVANTAGES- can be damage easily with regular use.- hard to store- maybe too small for group viewing.

I . REAL OBJECT OR REALIA - accessible materials for educational use.

II. MODEL- three dimensional representation of a person or a

thing.

III. MOBILE - is a three dimensional materials that are hung

independently from the roof using the fine threads.

IV. STILL PICTURES AND GRAPHICS- photographic like representation of people , places and

things.

6 TYPES OF STILL GRAPHICS ( According to Heinich 1993)

DRAWING INCLUDING SKETCHES DIAGRAMCHARTSGRAPHSPOSTERS

CARTOON MAPS

Types of Charts

-Organizational Chart-Classification Chart-Timelines-Flowchart-Tabular Chart

Types Of Graphs-Bar Graph-Pictorial Graph-Pie Graph-Line Graph

Characteristics of Posters:•Words are minimal•Color and text are efficient•Poster are attractive

Uses:•Motivate students•Single idea•Captures attention•Publicize

Cartoon

Types of Maps

Road Map – for navigation.

Physical Map – shows landscapes of an area.

Topographic Map –same as physical map but it uses lines.

Political Map – shows names & location of important cities.

PHOTOGRPHY

Selecting A Cameraa.Cellphones and Smart phonesb.Point and shootc.EVIL Camerasd.DSLR’s

How to Compose Better Pictures

a. Rule of Thirds b. Balancing Elementsc. Leading Linesd. Symmetry and Patternse. Viewpoint f. Backgroundg. Depth

h. Framing i. Cropping

j. Experimentation

FIELD TRIP

Conducting A Field TripPlanning PreparingConducting

Non-projected Display MaterialsProjected Visuals

1. Blackboards2. Multipurpose boards3. Bulletin boards4. Felt boards

4. Magnetic boards 5. Flipcharts6. Exhibits7. Dioramas

1.Overhead Projector 2. Slide Projector3. Opaque Projector4. LCD 5. Document Cameras

THANK YOU FOR LISTENING! :*