Change achieved through action 07122011

Merete SanderhoffProject manager

Statens Museum for Kunst, [email protected]

@MSanderhoff

Change achieved through ACTION

mailto:[email protected]

How can you make decision makers want to give stuff away

for free in times of financial restraint

?

We tried to take action and make change happen.

Here’s the story…

The cast

Subject SMK (The National Gallery of Denmark)

Object(ive) Free and open access to digitized images in public domain

Opponent Traditional photo sales system

Helpers Other Danish museumsDanish Broadcasting CorporationHeritage Agency of Denmark Association of Danish Museums

The cast

Subject SMK (The National Gallery of

Denmark)

Object(ive) Free and open access to digitized images in PD



The castSubject SMK (The National Gallery of Denmark)






Opponent Traditional photo sales system (or, our own ingrained habits)

Helpers Other Danish museumsDanish Broadcasting CorporationHeritage Agency of Denmark

Association of Danish Museums




Helpers Other Danish museumsDanish Broadcasting

CorporationHeritage Agency of Denmark

Association of Danish Museums

and… ACTION!

1. Exposition

Subject

Object(ive)

SMK collections

• 10.500 paintings and sculptures

• 245.000 works on paper• 2.000 plaster casts

Out of these 257.500 artworks approx. 30.000 are digitized

SMK images

SMK images

Opponent

The main theme

2. Inciting incident

22 mill. DKK

Vision SMK digital develops digital museum practice that stimulates user interest in art.

MissionSMK digital makes art accessible, relevant and inspiring for users by creatinga synergy between the museum’s physical and digital faces.

http://www.smk.dk/en/

3. Rising action

http://www.smk.dk/en/explore-the-art/art-stories/

http://www.smk.dk/en/explore-the-art/art-stories/

4. Compounding conflict

Pilot project 2009-11 ’Image Sharing and Development of Digital Tools’

Helpers

5. Tension release

http://www.si.edu/commons/prototype/

http://www.artdaily.com/index.asp?int_sec=2&int_new=47299

http://www.lacma.org/image-library

http://thewalters.org/

Professional study visit October 2011

Washington, New York, Chicago

Helper

Helper

http://www.kulturarv.dk/english/home /

• National Gallery of Art• National Portrait Gallery• Smithsonian American Art

Museum• National Museum of Natural

History• Holocaust Memorial Museum• Freer Sackler Gallery• Hirshhorn Museum

• Museum of Modern Art• The Metropolitan Museum of Art • Whitney Museum of American Art• American Museum of Natural

History• The New Museum• The Morgan Library and Museum• Art Institute of Chicago

http://www.metmuseum.org/

http://www.metmuseum.org/Collections/search-the-collections/110000987

”The more free content we put online, the more visitors we get”

Allegra Burnette

Creative Director of Digital Media MoMA

Helper

6. Climax

http://www.danskkulturarv.dk/sharing-is-caring/

Helpers

http://www.danskkulturarv.dk/sharing-is-caring/

7. Dénouement

Object(ive)accomplish

ed?

Art Stories mobile

Helpers

How did we take action?• Diagnose of the problem

• Development of Art Stories concept and website

• Pilot project: Free image sharing

• Report for Heritage Agency >>> Association of Danish Museums

• Collective application for Art Stories mobile

• Professional study visit

• Seminar: Sharing is caring (#sharecare11)http://www.danskkulturarv.dk/sharing-is-caring/

My five cents

1. Set an agenda

2. Be persistent and constructive

3. Start small and present results to the decision makers

4. Build networks (conferences, Twitter, cross-institutional) and collaborate

5. Travel and bring back news from the world – be a go-to person in your organisation

THANK YOU!

QUESTIONS?

Merete [email protected]

http://www.slideshare.net/meretesanderhoff @MSanderhoff

Education

Change achieved through action 07122011