CEO's Business Strategy Workbook

Name of Company Date

C12 Member Title Member Since

three two currentyear nextyear yearsago yearsago lastyear (expected) (forecast)

Annual Net Sales ($000)

Pre-tax Profit ($000)

Number of Employees

Briefly describe your business, industry and/or market:

List the information about your Senior Management Team (limit to top 8 reports):

firstname position yearswithcompany

1

2

3

4

5

6

7

8

Current mission, vision and/or core value statements, or check here if none exist:

baselineinformation

Core Business Presentation [MEETING DAY PRESENTATION TIP: highlight just six to eight key items

on pages 1–8 to leave 45 minutes for Key Issues for Group Discussion.]

significantchangesoverthepastyear

Describe any key changes in your product/service, market or your marketing strategy:

Describe any major changes regarding staffing and organizational development:

Describe any significant changes in your personal, professional or spiritual life:

Describe any other noteworthy events or changes during the past year:

relationships

Looking forward one year, what are the things you would like to improve in the relational areas of your life, such as your marriage, family or spiritual walk? How do you plan to accomplish them, and how will you measure success?

area/issue actionsplanned target/metric

1

2

3

What goals and progress did you make in this/these area(s) last year?

technicalexpertise

What technical expertise will you need to gain in the next 12 months in order to improve your competence as the leader of your business? What will you do and when will you do it?

areaofcompetence action when

1

2

3

What goals and progress did you make in this/these area(s) last year?

goals&achievements

overallleadership

Looking forward one year, and based on the needs identified by your Tri-Value Model results, what three specific areas of your leadership performance do you need to improve the most? How do you plan to change them, and how will you measure success?

area/issue changedesired target/metric

1

2

3

Review your Tri-Value Model results and explain your ratings to the Group. Note: If this is your first presentation, or if you need to review the process of using the Tri-Value Model, please reference “Adding Value” in the A Solid Foundation section of your C12 Member binder or see your C12 Chair.

teamvalueadded(tva)

corporatetva

Rate each item 1-10 compared to potential.

three two current yearsago yearsago lastyear year

Is your team positive, supportive and

complimentary towards each other?

Are they setting and meeting ‘stretch’

targets that require teamwork?

Are they innovating and pushing

the envelope?

Are they developing their

replacements?

Are they participating in the

ministry dimension more fully?

Are they thankful or

becoming complacent?

How is their attendance

and work ethic?

Is loyalty high and

turnover low?

individualtva(mydirectreports)

1. Are they more or less valuable in the business this year? (“M” for more, “L” for less, leave blank for same)

taking ministry new loyalor bettername training skills focus innovation reliable attitude other m l m l m l m l m l m l m l

tri-valuemodel

2. What have I done to facilitate their added value? (Please fill in the appropriate buttons below.)A—personal encouragement, B—modeling/mentoring, C—recognition, D—rewards, E—training.

three two current name yearsago yearsago lastyear year a b c d e a b c d e a b c d e a b c d e

Explanatory Comments:

3. Is the staff adding value by developing their direct reports? If so, how? (Mark with appropriate letters below.)A—personal encouragement, B—modeling/mentoring, C—recognition, D—rewards, E—training.

three two current name yearsago yearsago lastyear year a b c d e a b c d e a b c d e a b c d e


Describe your overall priorities & plans for organization development/team-building:


economicvalueadded(eva)

Measures Related to Financial Stewardship

A fundamental measure of our management performance and stewardship is the productivity of the assets we’ve been entrusted with in producing net income. Return on Capital Employed (ROCE) provides such a metric. Healthy companies average 10–15% ROCE, but many firms generate higher ROCEs, some beyond 50 or 100%. On the other hand, if your ROCE is 5% and it costs you 6% interest to expand, or you can invest elsewhere for a greater return, you have stewardship issues. How are you doing?

currentyear nextyear($000) lastyear (expected) (forecast)

1. Net Sales

2. Income (before taxes)

3. Estimated Income Taxes1

4. Net Income (2-3)

5. Owner Equity (incl. retained earnings)

6. All Interest-Bearing Debt2

7. Total Capital Employed (5+6)

8. Return on Capital Employed (4/7), %

1. For all pass-through entities that do not pay corporate income taxes (i.e. Sub S, LLC, partnerships, etc), assume the following tax rates unless you know your actual combined federal and state tax rate: Income before tax of $100K or less, use 30%, or Income before tax of more than $100K, use 40%

2. Includes long-term debt and, conservatively, “permanent” credit lines that aren’t zeroed-out at year-end.

peerbenchmarking

Compared to businesses of similar size and type, how well does yours perform? Are you above average? Are you a “top-tier” performer? Or are your merely working to earn a paycheck? How do you know? Please share current data or analysis, below, to support your conclusions.

My relative financial performance vs. peer companies:

Note: ProfitCents Benchmarking software is available to all C12 members. Check out profitcents.com or consult your C12 Area Chair for more information.

keyoperatingmetrics

What critical measures make up your “Management Dashboard” as real performance drivers and indicators of com-pany health? Please list the top few.

Note: Please attach any summary financials which would aid your fellow C12 members in analyzing your business.

spiritualvalueadded(sva)

Measures Related to Producing Eternal Fruit

overallstatusandplans

Briefly describe your current overall ministry activities and direction:

personalsva

Rate each item 1-10 compared to potential


1. Personally modeling ministry

2. Mentoring others in ministry

3. Encouraging/freeing others to minister through business

corporatesva

Rate first two items 1-10 compared to potential


1. Discipling offered to those we touch in business

2. Salvation/Gospel offered to others

3. Percent (%) of net earnings given to Kingdom causes

ministryresults

List actual numbers


1. Salvation (Received Christ)

2. Sanctification (Attended Christ-centered events)

3. Service ($000 given to God’s work)

keyissuesforgroupdiscussion

What three questions do you have for the group this year? Describe each issue and then state the specific question you would like the group to address.

1. Issue and Background:

Specific question for this group:





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CBP

Education

CEO's Business Strategy Workbook