Assignment on Celebrity Based Promotions

Presented By:Mohit Malviya

Product placement in movies

In this trailer of Transformers products like Ipod, Apple, HP, USA today, General Motors, Porsche, Burger King etc. are placed. In this trailer companies had placed their products so well in a single movie, as it makes this movie very eye catching.

Transformers Trailer

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Celebs co-owning the brand

Below is the TVC of Mayur Suitings in which Salman Khan is the endorser and in this TVC he is co-owning the brand as saying “Mayur Salman Khan”. He wants to express that Salman Khan is Mayur Suitings.

Mayur Suiting's TVC

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Fictional Celebrities

Batman is a fictional character created by the artist Bob Kane and writer Bill Finger. He is a comic book superhero. One of the top selling fictional celebs in the world. He has great fan following.

Batman: The Dark Knight Trailer

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No more but still a celebrity

Ernesto "Che" Guevara, June 14, 1928 – October 9, 1967), commonly known as El Che or simply Che, was an Argentine Marxist revolutinary, physician, author, intellectual, guerrilla leader, diplomat, military theorist, and major figure of the Cuban Revolution. Since his death, his stylized visage has become a ubiquitous countercultural symbol and global insignia within popular culture. Today, also he is a celebrity, people love him, respect him and want to become like him.

Che Guevera Trailer

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Celebrities for a cause

This TVC was made to promote the Indian tourism and to reduce the mischievous behavior with the tourists with the help of Bollywood actor Aamir Khan. The promotional campaign was started on the name of Atithi Devo Bhava.

Atithi Devo Bhava TVC

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Celebrity Spoofed….

In this TVC of Orbit chewing gum the celebrities who were spoofed were Sanjeev Kumar, Amjad Khan, and Amitabh Bachan. It’s an excellent TVC. Must watch it.

Orbit chewing gum TVC

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Mascots

Below is the cliping of the “Big Boy” who is a Mascot of Big Boy restaurant with a teenager girl. Big Boy restaurant is a fast food chain like McDonalds and Burger King. This fast food chain has a unique mascot whose name is Big Boy.

Cliping of the Mascot: Big Boy

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Celebs lending their names to brands

Below is the print advertisement of a toothpaste called “Sach” who is on the name of the Indian cricketer Sachin Tendulkar. Future Group and Sachin Tendulkar co-created this brand.

Company owner as celebrity…

Ness Wadia born May 30, 1970 is an Indian businessman. He is the heir to Bombay Dyeing, the flagship company of the Wadia Group which has so many companies under it’s umbrella and Wadia Group is one of India's best-known businesses, where he is the Joint Managing Director. Wadia is a co-owner of the Indian Premier League cricket team Kings XI Punjab along with his ex-girlfriend, actress Preity Zinta.

thanx