What Is Your Goal?
Bret L. Simmons, Ph.D.UNR College of
Businesswww.bretlsimmons.com
Remarkably Social1Social MediaWhy you, why nowBasic operating
principles2http://smart.unr.edu/
3What Is Your Goal?4Leadership5Influence6ValueWhat you can do
uniquely well to help others address opportunities or solve
problems that matter to them.7PermissionConversational marketing
success is only possible when your genuine participation - not
motivated by marketing goals - earns your audiences permission to
share information that is.
Jason Falls8Content MarketingContent: Creating information that
meets your customers needsMarketing: distributing and promoting
that information to a targeted group of people.
Joe Pulizzi 9
Joe Pullizi10Inbound MarketingChange of mind Relational
capacityRemarkable contentGet found
Halligan and Shah (2010)11
12
Engagement Matrix: Tom Webster 13Consistently contribute
valuable contentEngage people in conversation around that
contentListen, respond, learn14http://smart.unr.edu/
15Questions?16Bret L. Simmons, Ph.D.UNR College of
Businesswww.bretlsimmons.com
Remarkably Social17
