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This is a case study from the book Management information Systems by Laudon
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04/08/2023 1
DOMINO’S SIZZLES WITH
PIZZA TRACKER
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Prepared ByMd Samsuddoha SamsInstitute of Information
Technology University of Dhaka
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Contents• Overview of Case Study• History• Pizza Business• Technology• MIS• Interactive session (Q&A)
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Overview of Case Study
• Home delivery pizza chain• Innovation in business• TPS-Pizza Tracker• Foundation and progress• Competitors- Pizza Hut, Papa John’s,
Little Caesar• Point of sale system, In 2003 Pulse• Pulse Of evolution• Pizza Hut, Papa John’s also have online
ordering system
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HISTORY
• Founded in 1960 by Tom Monaghan.• Second-largest Pizza chain in the
United States.• about 9,000 stores located in all 50
U.S states and franchised stores in 60 countries.
• Approximately 180,000 worldwide franchise and corporate team members located in over 70 markets
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MARKET STRATEGIESVision
Number 1 in pizza
Number 1 in people
Mission
Sell more pizza, have more fun
Goal
Customer for life
Increase no customer
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Why feel to Change• Innovate to their business strategies• Overhauling its in store Transaction
processing System• Providing other useful services (e.g
Pizza Tracker)• Improving ingredients and freshness• In 2009 , domino’s had $1.5 billion
sales and earned $80 million in profit
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Technology
• Point-of-sale System• Pulse• Pulse Evolution• Pizza Tracker• Online polling System
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Point of sale System
• Captures purchase and payment data at a physical location
• Goods and Services are bought and sold
• Computer, automated cash registers, scanners or other digital devices
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Pulse• Which improve customer service,
reduced mistakes, shorter training times
• Pulse performs some functions- touch screen interface maintaining sales figures Compiling customer informationDelivery driver routing system
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Pulse Evolution• Use thin-client model• Collect data and send them over the
internet• State of the art online ordering
system which includes pizza tracker• Allows customers to watch a
simulated photographic version• Customize pizza size, sauces and
toppings
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Pizza Tracker
• Displays a horizontal bar that tracks an order’s progress graphically
• Available on all online & mobile ordering systems
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Pizza Tracker
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MIS
• Processing Support System–Point-of-sale system
• Management information system–Pulse
• Decision Support System–Online polling system
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Q & A
• Question # 1:
What kinds of systems are described in this case? Identify and describe the business processes each supports. Describe the inputs, processes, and outputs of these systems.
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#Answer:systems described in this case are: * Transaction processing system (TPS) * Pizza tracker * Pulse * Pulse evolution (i): Thick client model(ii): Thin client model * Online polling system * Online ordering system
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• Inputs: customer orders that describe the type of pizza crust, pizza ingredients and toppings, side orders, and delivery location data
• Processes: data updates the system's database. transaction data from the TPS are summarized and presented in reports and analyze data
• Outputs: the number of pizza and side orders sold, cost numbers for ingredients, delivery information, customer information
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• Question #2:How do these systems help Domino’s improve its business performance?#Answer:• Provides efficient management
function• Pulse improved customer service,
reduced mistakes, shorter training times
• working to cut costs and increase customer satisfaction.
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• Question#3:How did the online pizza ordering systemimprove the process of ordering a Domino's pizza?#Answer: Domino’s rolled out its state-of-the art online ordering system, which includes Pizza Tracker.• allows customers to watch a simulated
photographic version• pizza as they customize its size, sauces,
and toppings
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• The image changes with each change a customer makes
• Ordering progress can be viewed by pizza tracker
• Pizza Tracker displays a horizontal bar that tracks an order’s progress graphically
• In 2010, Domino’s introduced an online polling system to continuously upload information from local stores.
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• Question #4: How effective are these systems in giving Domino's a competitive edge? Explain your answer.
#Answer: The company's improved business processes are becoming a source of competitive strength.• systems enable the company to innovate
and execute its operations more quickly than its rivals
• business processes are automated which changes the flow of information and makes it possible for more people to access and share information.
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• The technology is also supporting new business models like the online pizza ordering system.
• Pizza Hut and Papa John's have online ordering capabilities, they lack the Pizza Tracker technology
• almost 20% of all of Domino’s orders, which is up from less than 15% in 2008.
Questions?
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THANK YOU
