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CASE STUDIES:A COMPARISON OF THE TWO FILMS
THE FORCE AWAKENS & SUFFRAGETTE
PRODUCTION
THE FORCE AWAKENS• Walt Disney Motion Pictures
(Conglomerate)• -Kathleen Kennedy• -JJ Abrams
• $245M
SUFFRAGETTE• Ruby Films
(Independent)• -Alison Owen• -Faye Ward
• $14M
PRODUCTION
THE FORCE AWAKENS• Kathleen Kennedy
• Raiders of the Lost Ark (1981), Back to the Future Part III (1990), Jurassic Park 3 (2001), War Horse (2011)
SUFFRAGETTE• Alison Owen
• Saving Mr Banks (2013), Jane Eyre (2011), The Other Boleyn Girl (2008), Shaun of the Dead (2004)
PRODUCTION: (MAIN) CAST & CREW, FILMING LOCATIONS
THE FORCE AWAKENS• JJ Abrams• Harrison Ford, Carrie Fisher, John
Boyega, Daisy Ridley
• England, Iceland, Abu Dhabi, Scotland, New Mexico, California
SUFFRAGETTE• Alison Owens• Carey Mulligan, Helena Bonham-
Carter, Meryl Streep, Brendan Gleeson
• England
PRODUCTION: TECHNOLOGY
THE FORCE AWAKENS• 35mm cameras • 65mm IMAX cameras• CGI
SUFFRAGETTE• 16mm cameras • Arri’s Alexa
POST-PRODUCTION
THE FORCE AWAKENS• Bad Robot Productions (Santa
Monica)
• Converted to 3D
SUFFRAGETTE• Barney Pilling (England)
MARKETING
THE FORCE AWAKENS• -Appearances on TV• -Trailer debuted live at Star Wars convention• -Hashtags and interactions with fans
through social media accounts• -(Digital) posters• Merchandising• Partnerships with companies
SUFFRAGETTE• Appearances on TV• -Star Power• -Social media• -(Digital posters)• Merchandising
MARKETING: SYNERGOUS CAMPAIGNS
THE FORCE AWAKENS• -Covergirl & Max Factor• -Facebook• -Google• -Verizon• -Duracell• -Subway• -Duracell• -Hasbro Toys
SUFFRAGETTE• -Social media• -Facebook• -Twitter• -Instagram• Hashtags were used on these
accounts to encourage their audience to interact
MARKETING: CROSS MEDIA CONVERGENCE
THE FORCE AWAKENS• -Video games• -Apps on the App Stores• -Comic books and novels• -Clothing and accessories• -Toys and collectables
SUFFRAGETTE• -Hashtags on social media• -Posters• -Clothing• -Accessories
DISTRIBUTION
THE FORCE AWAKENS• Walt Disney Motion Pictures
• Saturation
• Over 30,000 screens worldwide
SUFFRAGETTE• Pathé (UK & Ireland)• Focus Features (US & Canada)• Modified Wide/ Limited release
• -in UK, only in Vue & Cineworld• 517 screens worldwide
EXHIBITION
THE FORCE AWAKENS• Dec 18th 2015• 24 weeks• 2D, 3D, IMAX
SUFFRAGETTE• Oct 12th 2015• 12 weeks• 2D
EXHIBITION
THE FORCE AWAKENS• $2,058,662,225• $1.81BN• Global
• Download (from Disney): April 1st 2016• DVD & Blu-Ray: April 5th 2016
SUFFRAGETTE• $16,002,420• $2M• UK, US & Canada
• Download, DVD & Blu-Ray: • US & Canada: 2nd Feb 2016• UK: 29th Feb 2016
EXHIBITION
THE FORCE AWAKENS• Males, (primarily fans of the
original films) aged 18-50• ABC1
SUFFRAGETTE• Females, aged 18-35• ABC1
RECEPTION
THE FORCE AWAKENS• 49 awards & 117 nominations
• BAFTA: Best Special Effects
SUFFRAGETTE• 14 awards & 14 nominations
• Turia: Best Foreign Film
RECEPTION
THE FORCE AWAKENS• Praised for countering the
typical stereotype of a male hero in action films
• Praised for diversity
SUFFRAGETTE• Accused of erasure and
whitewashing the struggle for equal rights
OVERALL
TFA was obviously the more successful film-which is evident when seeing how it made a profit of over $1.5BN.
However, Suffragette did the best it could but due to having a smaller budget and a smaller distribution company, it was unable to have the same impact that TFA did.
The larger budget and the partnership with a large conglomerate (that was also part of an oligopoly that controlled 90% of the US film industry) is ultimately what led to TFA’s success