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TWEET, LIKE, PIN AND FOLLOWMaking Social Media Work for YOU
FINDING YOUR PLACE
OUR GOALS TODAY
• Showcase some cool results that we’re seeing
•Demonstrate how we are achieving those results through deliberate, up-front strategy
• Inspire you with some ideas of how social media can work for YOU ... no matter your role or circumstance
FIRST OF ALL ...
•Who are we?
WHO ARE WE?
• 6 social media professionals at Utah institutions
• 2 at public universities
• 2 at private universities
• 1 at a community college
• 1 at an independent K-12 school
• Housed in admissions, web communications, media relations and public affairs
WHO ARE WE?
•While all of us have social media woven into our job description in some way, the way we use social media on a day-to-day basis is quite different
•Different assets
•Different cultures
•Different goals
APPEALING TO PROSPECTIVES AT WESTMINSTER
• Social media is run out of the admissions office
• End goal is always to appeal to prospective students
• Graduating class 2012
Anita Boeira, Marketing and New Media Manager
CREATING COMMUNITY AT WEBER STATE
• Engage, not sell
• Create community in a traditional sense at a nontraditional school
• Finals survival kit
Matt Gerrish, Social Media Writer and Editor
SPREADING DIGITAL INFLUENCE AT BYU
• Everyone knows that BYU has a football team and is owned by the LDS Church, we’re using social media to try to bolster the academic reputation
• Content that makes you think of someone else
• Using social media in a media relations function
Jon McBride, Media Relations Manager
KNOWING YOUR AUDIENCE AT ROWLAND HALL
•Most of the school’s social followers are parents
• Trying to increase inquiries and retention
• Facebook advertising
Stephanie Orfanakis, Marketing Associate
GETTING RECOGNIZED AT SLCC
•Major goals are visibility and awareness
• Instagram and selflessness
•Don’t be annoying!
Sarah Reale, Social Media Coordinator
SELFLESS POSTS
#SLCCGRAD
U OF U HEALTHCARE USING HASHTAG POWER
• Reputation management
• Lots of monitoring/tracking/using analytics
• Live Twitter chats, conferences, events
Gentry Reinhart, Social Media Coordinator
TAKEAWAYS
• 6 strategies, 6 successes ... all very different
PANEL DISCUSSION
TAKEAWAYS
•Most of the successes shared had some sort of internal collaboration or information sharing that happened
• You may not manage a social media account yourself, but you could collaborate with those who do on your next project (familiarize yourself with their goals first, make sure you’re on the same page)
THANK YOU!
• Anita Boeira, [email protected]
• Matt Gerrish, Weber [email protected]
• Jon McBride, [email protected]
• Stephanie Orfanakis, Rowland [email protected]
• Sarah Reale, [email protected]
• Gentry Reinhart, U of U [email protected]
slides available online at: slideshare.net/jonathanmcbride
