Presentation On

Case Of Celebrity in tourism

Presented By:- Narendra Singh T.T sec (B)

Role of celebrity in tourism:-

Celebrity endorsement for consumer products is widely used in advertising, taking advantage of the public's fascination with celebrities and the belief in a personal connection with them.

Keywords: destination image, celebrities, celebrity endorsement, tourism advertising, marketing.

Brand ambassador:-

Brand ambassador is a marketing term for a person employed by an organization or company to promote its product or services within the activity known as branding.

The brand ambassador is meant to embody the corporate identify in appearance , demeanor , values and ethics.

Sources

• The End of Advertising as We Know It

• Sergio Zyman

• The Marketer’s Guide to PR in the 21st Century

• Thomas L. Harris and Patricia T. Whalen

• Celebrity Endorsements

• About.com: Advertising

• Various Online articles and websites as linked throughout

Why use celebrities?

Take advantage of a celebrity’s “equity”

Break through media clutter

Establish instant credibility

Take advantage of a celebrity’s current media exposure

…and why not to…

Because your competitors are

Because ad agency thinks it’s impressive

To rub elbows with your favorite star

Brand endorsement:-

Endorsements are a form of advertising that uses famous personalities or celebrities who command a high degree of recognition, trust, respect or awareness amongst the people.

Such people advertise for a product lending their names or image to promote a product or service.

Benefits of Celebrity Endorsement in Tourism Advertising:-

Essentially, celebrities are made by the audience who are willing to read about them or see them on television.

Celebrities have great market appeal and celebrity endorsement has been found to increase the likelihood of consumers choosing the endorsed product or brand.

The following benefits of using celebrities in advertising:-

Capturing the audience's attention.Making the advertisement or product easier

to remember.Making the brand easier to recognize.Assisting in achieving positive attitudes

towards the brand Help to establish a company or Business.

The Celebrity Endorser's Potential Influence on Aspects of Destination Image:-

Multiplicity as destination image is influenced by a wide range of factors and is formed in a multi-stage process.

Relativity due to the subjectivity of destination image.

Dynamics as destination image may be influenced by time and space.

Popular personality have their own follower help to recover company’s

image usingfamous person for advertising:-

Some successful celebrity campaigns:-

Forbes called him a “good looking, clean-cut, articulate, scandal-free golf whiz “

Multiple deals with Nike dating back to 2001

Piggybacking

Fit is precise

Aamir Khan - Brand Ambassador of Incredible India Campaign

As a brand ambassador, Aamir Khan has the task of promoting the rich cultural heritage of India and ways to preserve and enhance it. He also will try to instill the right attitude inside Indians and make them implement the true concept of 'guest is god'.

Gujarat to woo international tourists with ‘poll tourism’

International tourists visiting poll-bound Gujarat this December can now get a peep into the conduct of Assembly polls with tourism specialists mooting the concept of 'election tourism'.

Implementation:-

Connection is crucial!

Limit overexposure if possible

Use multiple media

Build in a cancellation policy

Measure before and after

The multiplicity of destination image may be the result of Gunn's (1988) differentiation between induced and organic image. A continuum from functional (directly observable and measurable.

A continuum from attributes (individual features) to holistic imagery.

A continuum from common (general characteristics.

Role of celebrity endorsement in luxury brand management

An important practice for promoting luxury brand is the celebrity endorsements. It is very necessary because the celebrity endorsements are a big awareness of brand developing tool for new brands.

Conclusion:-

This article provides a starting point for the examination of the potential of celebrities to influence destination image and destination choice. It has provided an overview of the ability of celebrity endorsers to affect different dimensions of destination image, namely, complexity, multiplicity, relativity, and dynamics.