Carpet Protector EvaluationCarpet Protector Evaluation Plan: To Have Independent Test of Plan: To Have Independent Test of

Carpet Protection ProductsCarpet Protection Products Application Under Controlled Application Under Controlled

EnvironmentEnvironment Soiling Tests Done at Professional Soiling Tests Done at Professional

Testing Laboratories.Testing Laboratories. Spill Testing Using Common Sense Spill Testing Using Common Sense

GuidelinesGuidelines

Challenges Challenges We “Repair” Existing Protection More We “Repair” Existing Protection More

Than We Apply To Unprotected Than We Apply To Unprotected CarpetCarpet

All Carpets Retain Some SoilAll Carpets Retain Some Soil All Carpets Retain Some DetergentAll Carpets Retain Some Detergent Carpets Have Varying Degrees of Carpets Have Varying Degrees of

WearWear We Clean Nylon, Polyester, Olefin, We Clean Nylon, Polyester, Olefin,

and Wooland Wool

How To Create A Consistent TestHow To Create A Consistent Test

Attempt to Establish a Consistent Attempt to Establish a Consistent Test SampleTest Sample

Use an Independent Testing FacilityUse an Independent Testing Facility Professional Testing Laboratories Professional Testing Laboratories

Tested Using Test SoilTested Using Test Soil Spill Tests Conducted Using Spill Tests Conducted Using

Premeasured Fluids Spilled at Premeasured Fluids Spilled at Specific Heights.Specific Heights.

How Products Were AppliedHow Products Were Applied Carpet Chosen: Griege (undyed and Carpet Chosen: Griege (undyed and

untreated nylon)untreated nylon)– No Factory ProtectorNo Factory Protector– No Soil or ResiduesNo Soil or Residues

Application Rate: 4x Usual AmountApplication Rate: 4x Usual Amount– Best Simulated Performance of All Protectors Best Simulated Performance of All Protectors

when Applied to Factory Protected “damaged” when Applied to Factory Protected “damaged” CarpetCarpet

Results Should Simulate What Happens “In Results Should Simulate What Happens “In the Field”the Field”

Products TestedProducts Tested UltraSeal Fluorochemical Solvent UltraSeal Fluorochemical Solvent

Protector By Cobb’s SupplyProtector By Cobb’s Supply Maxim Fine Fabric By BridgepointMaxim Fine Fabric By Bridgepoint Maxim Advanced By BridgepointMaxim Advanced By Bridgepoint Scotchgard™ By 3MScotchgard™ By 3M

Tests ConductedTests Conducted Dry Soil ResistanceDry Soil Resistance Oily Spill ResistanceOily Spill Resistance Water Based Spill Resistance Water Based Spill Resistance

(Tannin)(Tannin) Acid Dye ResistanceAcid Dye Resistance

Dry Soil Resistance Test Dry Soil Resistance Test Maxim Fine FabricMaxim Fine Fabric

Solvent Based Solvent Based ProtectorProtector

Designed Primarily Designed Primarily for Upholstery and for Upholstery and other Delicate other Delicate TextilesTextiles

Caused Resoiling, Caused Resoiling, did not Prevent itdid not Prevent it

Dry Soil Resistance TestDry Soil Resistance TestUltraSeal Fluorochemical Solvent UltraSeal Fluorochemical Solvent

ProtectorProtector Solvent Based Solvent Based

ProtectorProtector Designed for Designed for

Carpet, Upholstery, Carpet, Upholstery, and Tile & Groutand Tile & Grout

Very Little Evident Very Little Evident Dry Soil ResistanceDry Soil Resistance

Did not Attract SoilDid not Attract Soil

Comments Regarding Comments Regarding These Results from These Results from

Larry Cobb will Follow Larry Cobb will Follow After This ReportAfter This Report

Manufacturer of Ultraseal Manufacturer of Ultraseal Fluorochemical Solvent Fluorochemical Solvent

ProtectorProtector

Dry Soil Resistance Test Dry Soil Resistance Test 3M Scotchgard™3M Scotchgard™

Water Based Water Based Fluorochemical Fluorochemical ProtectorProtector

Designed for Designed for Carpet and Carpet and UpholsteryUpholstery

Good Soil Good Soil ResistanceResistance

Dry Soil Resistance TestDry Soil Resistance TestMaxim AdvancedMaxim Advanced

Water Based Water Based Fluorochemical Fluorochemical Protector with Acid Protector with Acid Dye ResisterDye Resister

Designed for Designed for CarpetCarpet

Excellent Dry Soil Excellent Dry Soil ResistanceResistance

Spill ResistanceSpill Resistance Products TestedProducts Tested

– Cooking OilCooking Oil– Iced TeaIced Tea– KoolaidKoolaid

Test LevelsTest Levels– 1 Inch1 Inch– 3 Feet3 Feet

Maxim Fine Fabric Not TestedMaxim Fine Fabric Not Tested

Spill Tests Results TeaSpill Tests Results Tea2 ml Dripped from 1 Inch2 ml Dripped from 1 Inch

Untreated CarpetUntreated Carpet Allowed to Dwell 3 Allowed to Dwell 3

minutesminutes Blotted and RinsedBlotted and Rinsed Incomplete Incomplete

RemovalRemoval

Spill Test Results Tea 2 ml Dripped Spill Test Results Tea 2 ml Dripped from 1 Inchfrom 1 Inch

Carpet Treated Carpet Treated with Ultrasealwith Ultraseal

Allowed to dwell 3 Allowed to dwell 3 minutesminutes

Blotted and RinsedBlotted and Rinsed Complete RemovalComplete Removal

Spill Test Tea 2 ml Spill Test Tea 2 ml Dripped from 1 InchDripped from 1 Inch

Carpet Treated Carpet Treated with 3M with 3M ScotchgardScotchgard

Allowed to Dwell Allowed to Dwell for 3 Minutesfor 3 Minutes

Blotted and RinsedBlotted and Rinsed Complete RemovalComplete Removal

Spill Test Results Tea 2 mlSpill Test Results Tea 2 mlDripped from 1 InchDripped from 1 Inch

Carpet Treated Carpet Treated with Maxim with Maxim AdvancedAdvanced

Allowed to Dwell 3 Allowed to Dwell 3 MinutesMinutes

Blotted and RinsedBlotted and Rinsed Complete RemovalComplete Removal NOTE: Tea spill did NOTE: Tea spill did

not “bead up”not “bead up”

Spill Test Results Red Drink 2 ml Spill Test Results Red Drink 2 ml Dripped from1 InchDripped from1 Inch

Untreated CarpetUntreated Carpet Allowed to Dwell 3 Allowed to Dwell 3

minutesminutes Blotted and RinsedBlotted and Rinsed Incomplete Incomplete

RemovalRemoval

Spill Test Red Drink 2 ml Spill Test Red Drink 2 ml Dripped from 1 InchDripped from 1 Inch

Carpet Treated Carpet Treated with Ultrasealwith Ultraseal

Allowed to Dwell 3 Allowed to Dwell 3 minutesminutes

Blotted and RinsedBlotted and Rinsed Nearly complete Nearly complete

removalremoval

Spill Test Red Drink 2 mlSpill Test Red Drink 2 mlDripped from 1 InchDripped from 1 Inch

Carpet Treated Carpet Treated with 3M with 3M ScotchgardScotchgard

Allowed to Dwell 3 Allowed to Dwell 3 MinutesMinutes

Blotted and RinsedBlotted and Rinsed Incomplete Incomplete

RemovalRemoval

Spill Test Red Drink 2 mlSpill Test Red Drink 2 mlDripped from 1 InchDripped from 1 Inch

Treated with Treated with Maxim Advanced Maxim Advanced

Allowed to Dwell Allowed to Dwell for 3 Minutesfor 3 Minutes

Blotted and RinsedBlotted and Rinsed Complete RemovalComplete Removal Note: Red drink Note: Red drink

spill did not “bead spill did not “bead up”up”

The Three Foot TestThe Three Foot Test Many “Real World Spills” come from Many “Real World Spills” come from

about 3 Feet, not 1 Inchabout 3 Feet, not 1 Inch 2 ounces instead of 2 ml2 ounces instead of 2 ml Left to Dwell for 1 HourLeft to Dwell for 1 Hour Hot Coffee and Red Drink ChosenHot Coffee and Red Drink Chosen Different ResultsDifferent Results Most Spots Wicked; Not Corrected for Most Spots Wicked; Not Corrected for

This TestThis Test

Spills of Red Drink and Hot Coffee Spills of Red Drink and Hot Coffee from 3 Feetfrom 3 Feet

Untreated CarpetUntreated Carpet Spill Left for 1 hourSpill Left for 1 hour Blotted and RinsedBlotted and Rinsed Incomplete Incomplete

Removal of Both Removal of Both SpillsSpills

Note Wicking on Note Wicking on CoffeeCoffee

Spills of Red Drink and Hot Coffee Spills of Red Drink and Hot Coffee from 3 Feetfrom 3 Feet

Carpet Treated Carpet Treated with Ultrasealwith Ultraseal

Spill Left for 1 HourSpill Left for 1 Hour Blotted and Rinsed Blotted and Rinsed

Several timesSeveral times Some Removal of Some Removal of

Both Coffee and Both Coffee and Red DyeRed Dye

Little WickingLittle Wicking

Spills of Red Drink and Hot Coffee Spills of Red Drink and Hot Coffee from 3 Feetfrom 3 Feet

Carpet Treated Carpet Treated with 3M with 3M ScotchgardScotchgard

Spill Left for 1 HourSpill Left for 1 Hour Blotted and Rinsed Blotted and Rinsed

Several TimesSeveral Times Some Coffee Some Coffee

Removal, No Red Removal, No Red Dye RemovalDye Removal

Heavy WickingHeavy Wicking

Spills of Red Drink and Hot Coffee Spills of Red Drink and Hot Coffee from 3 Feetfrom 3 Feet

Carpet Treated with Carpet Treated with Maxim AdvancedMaxim Advanced

Spills Left for 1 HourSpills Left for 1 Hour Blotted and Rinsed Blotted and Rinsed

Several TimesSeveral Times Most Red Dye Most Red Dye

Removed, Some Removed, Some Coffee RemovalCoffee Removal

Heavy WickingHeavy Wicking

Oil TestOil Test Test with Cook Oil identical to teaTest with Cook Oil identical to tea Incomplete Removal on Untreated Incomplete Removal on Untreated

CarpetCarpet Complete Removal with all Three Complete Removal with all Three

Fluorochemical ProtectorsFluorochemical Protectors

Conclusions?Conclusions?Nobody’s PerfectNobody’s Perfect

Not All Products Perform IdenticallyNot All Products Perform Identically– Some Bead, Some Don’tSome Bead, Some Don’t– Some Protect Against Acid Dyes, Some Some Protect Against Acid Dyes, Some

Don’tDon’t– Each Have Varying Degrees of Soil Each Have Varying Degrees of Soil

ResistanceResistance All Have Strong Benefits and Value to All Have Strong Benefits and Value to

the Consumerthe Consumer

Variables Variables Products Cannot Work Consistently Products Cannot Work Consistently

Customer Experience Will Not Match Customer Experience Will Not Match “Blotter Cards” or “New Carpet “Blotter Cards” or “New Carpet Swatches”Swatches”

Soiled, Damaged Carpet Creates Soiled, Damaged Carpet Creates Variables That Can Never be PredictedVariables That Can Never be Predicted

Oversold Customers Could be DisappointedOversold Customers Could be Disappointed Cautious Cleaners Might Not Want to Apply Cautious Cleaners Might Not Want to Apply

ProtectionProtection

How To Create Value with How To Create Value with Protector ApplicationProtector Application

Sell the True Benefits of ProtectorSell the True Benefits of Protector Offer a Fair and Inclusive WarrantyOffer a Fair and Inclusive Warranty Provide a Spotter With Your Name on Provide a Spotter With Your Name on

itit Come Back if They Can’t Remove Come Back if They Can’t Remove

SpotsSpots Keep Customers For LifeKeep Customers For Life

Its Not Easy Its Not Easy Creating a Warranty System that Includes Some Creating a Warranty System that Includes Some

Potential Callbacks Takes Time and Commitment Potential Callbacks Takes Time and Commitment (Though Surveys Indicate 3-6% Callbacks)(Though Surveys Indicate 3-6% Callbacks)

Its 2015, not 1985. Consumers far More Informed, Its 2015, not 1985. Consumers far More Informed, Demanding, and Willing to Take You To TaskDemanding, and Willing to Take You To Task

Consumers Also More Loyal to Cleaners Who CareConsumers Also More Loyal to Cleaners Who Care Successful People, and Cleaners, Do What Successful People, and Cleaners, Do What

Unsuccessful People (And Cleaners) Don’t Like to Unsuccessful People (And Cleaners) Don’t Like to DoDo