Bus30104 new course outline

SCHOOL OF ARCHITECTURE, BUILDING & DESIGN Centre for Modern Architecture Studies in Southeast Asia (MASSA)___________________________________________________________________

Foundation in Natural and Built Environments

Module: Introduction to Business (BUS30104)Prerequisite: None Credit hours: 4Instructor: Chang Jau Ho ([email protected])

Module Synopsis

The module is designed to provide the student with an understanding of the basic concepts of business. It serves to provide an informative background on business systems and help students understand the different types of business organizations; the know-how in starting and managing a business; and the importance of ethics and social responsibility of businesses. Module Teaching ObjectivesThe teaching objectives of the module are:1. To understand the different types of business (e.g. physical goods vs. service).2. To understand the goals, functions and social responsibilities of a business, as well as the various factors

(internal and external) that affect its operations.3. To understand and evaluate the roles of human resources management, marketing, production and

finance in a business.

Module Learning OutcomesUpon successful completion of the module, students will be able to:1. List and describe the different types of businesses.2. Explain the internal and external factors that affect a business’ operations.3. Explain the goals and functions of businesses.4. Analyze and explain the ethical and social responsibility issues faced by businesses. 5. Describe and analyze the theories of human resources management, marketing, production and finance

and their applications.6. Undertake leadership roles and make quality decisions/judgments in the context of simulated

business environments.

Modes of Delivery This is a 4 credit hour module conducted over a period of 18 weeks. The modes of delivery will be in the form of lectures, tutorials, and self-directed study. The breakdown of the contact hours for the module is as follows:

Lecture: 2 hours/week Tutorial: 1 hour/week Self-study: 6 hours/week

Introduction to Business (BUS30104): September 2014 1 | P a g e

Office HoursYou are encouraged to visit the instructor/lecturer/tutor concerned for assistance during office hours. If the office hours do not meet your schedule, notify the instructor and set appointment times as needed.

TIMeS

TIMeS will be used as a communication tool and information portal for students to access module materials, project briefs, assignments and announcements


Taylor’s Graduate Capabilities(TGC)

The teaching and learning approach at Taylor’s University is focused on developing the Taylor’s Graduate Capabilities in its students; capabilities that encompass the knowledge, cognitive capabilities and soft skills of our graduates.


Discipline Specific KnowledgeTGCs Acquired Through Module

Learning Outcomes

1.0 Discipline Specific Knowledge

1.1 Able to put theories into practice. 1,2,3

1.2 Understand ethical issues in the context of the field of studies. 5

1.3 Understand professional practice within the field of studies. 4

Cognitive Capabilities

2.0 Lifelong Learning

2.1 Learn independently. -

2.2 Locate, extract, synthesise and utilise information effectively. -

2.3 Be intellectually engaged. -

3.0 Thinking and Problem Solving Skills

3.1 Think critically and creatively. 6

3.2 Define and analyse problems to arrive at effective solutions. 6

Soft Skills

4.0 Communication Skills

4.1 Communicate appropriately in various setting and modes. -

5.0 Interpersonal Skills

5.1 Understand team dynamics and mobilise the power of teams. -

5.2 Understand and assume leadership. -

6.0 Intrapersonal Skills

6.1 Manage one self and be self-reliant. -

6.2 Reflect on one’s actions and learning. -

6.3 Embody Taylor's core values. -

7.0 Citizenship and Global Perspectives

7.1 Be aware and form opinions from diverse perspectives. -

7.2 Understand the value of civic responsibility and community engagement. 5

8.0 Digital Literacy

8.1Effective use of information and communication (ICT) and related technologies.

-

General Rules and Regulations Late Submission Penalty

The School imposes a late submission penalty for work submitted late without a valid reason e.g. a medical certificate. Any work submitted after the deadline (which may have been extended) shall have the percentage grade assigned to the work on face value reduced by 10% for the first day and 5% for each subsequent day late. A weekend counts as 1 day.

Individual members of staff shall be permitted to grant extensions for assessed work that they have set if they are satisfied that a student has given good reasons.

Absenteeism at intermediate or final presentations will result in zero mark for that presentation.

The Board of Examiners may overrule any penalty imposed and allow the actual mark achieved to be used if the late submission was for a good reason.

Attendance, Participation and Submission of Assessment Components

Attendance is compulsory. Any student who arrives late after the first half-hour of class will be considered as absent. A minimum of 80% attendance is required to pass the module and/or be eligible for the final examination. You are expected to attend and participate actively in class. The lectures and tutorials will assist you in expanding your ideas and your research progression.

Students will be assessed based on their performance throughout the semester. Students are expected to attend and participate actively in class. Class participation is an important component of every module.

Students must attempt all assessment components including Portfolio. Failure to attempt assessment components worth 20% or more, the student would be required to resubmit or resit an assessment component, even though the student has achieved more than 50% in the overall assessment. Failure to attempt all assessment components, including final exam and final presentation, will result in failing the module irrespective of the marks earned, even though the student has achieved more than 50% in the overall assessment.

Plagiarism (Excerpt from Taylor’s University Student Handbook 2013, page 59)

Plagiarism, which is an attempt to present another person’s work as your own by not acknowledging the source, is a serious case of misconduct which is deemed unacceptable by the University. "Work" includes written materials such as books, journals and magazine articles or other papers and also includes films and computer programs. The two most common types of plagiarism are from published materials and other students’ works

a. Published MaterialsIn general, whenever anything from someone else’s work is used, whether it is an idea, an opinion or the results of a study or review, a standard system of referencing should be used. Examples of plagiarism may include a sentence or two, or a table or a diagram from a book or an article used without acknowledgement.Serious cases of plagiarism can be seen in cases where the entire paper presented by the student is copied from another book, with an addition of only a sentence or two by the student. While the former can be treated as a simple failure to cite references, the latter is likely to be viewed as cheating in an examination. Though most assignments require the need for reference to other peoples’ works, in order to avoid plagiarism, students should keep a detailed record of the sources of ideas and findings and ensure that these sources are clearly quoted in their assignment. Note that plagiarism refers to materials obtained from the Internet too.

b. Other Students’ WorkCirculating relevant articles and discussing ideas before writing an assignment is a common practice. However, with the exception of group assignments, students should write their own papers. Plagiarising the work of other students into assignments includes using identical or very similar sentences, paragraphs or sections. When two students submit papers which are very similar in tone and content, both are likely to be penalized.


Student Participation

Your participation in the module is encouraged. You have the opportunity to participate in the following ways:

Your ideas and questions are welcomed, valued and encouraged. Your input is sought to understand your perspectives, ideas and needs in planning subject revision. You have opportunities to give feedback and issues will be addressed in response to that

feedback. Do reflect on your performance in Portfolios. Student evaluation on your views and experiences about the module are actively sought and used

as an integral part of improvement in teaching and continuous improvement.

Student-centered Learning (SCL)

The module uses the Student-centered Learning (SCL) approach. Utilization of SCL embodies most of the principles known to improve learning and to encourage student’s participation. SCL requires students to be active, responsible participants in their own learning and instructors are to facilitate the learning process. Various teaching and learning strategies such as experiential learning, problem-based learning, site visits, group discussions, presentations, working in group and etc. can be employed to facilitate the learning process. In SCL, students are expected to be:

active in their own learning self-directed to be responsible to enhance their learning abilities able to cultivate skills that are useful in today’s workplace active knowledge seekers active players in a teamwork

Types of Assessment and Feedback

You will be graded in the form of formative and summative assessments. Formative assessments will provide information to guide you in the research process. This form of assessment involves participation in discussions and feedback sessions. Summative assessment will inform you about the level of understanding and performance capabilities achieved at the end of the module.

Assessment Plan

Assessments Type Learning outcomes

Submission Presentation Assessment Weightage

AssignmentGroup & Individual (10%+10%)

3, 5 Week 6 Week 6 20%

Class Test Individual 1, 2, 3 Week 10 - 30%

Final ProjectGroup & Individual (30%+10%)

4,5,6 Week 16 - 40%

E-Portfolio Individual All Week 18 - 10%

TOTAL 100%


Assessment Components

1. Assignment – (Group + Individual) The aim of this assignment is to broaden students’ knowledge and awareness in contemporary business issues. Students will research one issue (of their choice) and then explain their findings in a class presentation.

2. Class Test - (Individual)This mainly consists of multiple choice questions as well as subjective questions (where recall, analysis and application of concepts are essential to answering the questions competently).

3. Final Project - (Group + Individual) The aim of this project is to let students apply the various concepts they have learnt in classrooms (e.g. leadership, production management, marketing strategies) by running a one-week business operation for the purposes of charity. They will also need to document the decisions that they have made and the results achieved in a report known as the business report.

4. Taylor’s Graduate Capabilities Portfolio (Online Portfolio) – (Individual) Each student is to develop an e-Portfolio, a web-based portfolio in the form of a personal academic blog. The e-Portfolio is developed progressively for all modules taken throughout Semesters 1 and 2, and MUST PASS THIS COMPONENT. The portfolio must encapsulate the acquisition of Module Learning Outcome, Programme Learning Outcomes and Taylor’s Graduate Capabilities, and showcases the distinctiveness and identity of the student as a graduate of the programme. Submission of the E-Portfolio is COMPULSARY.


Marks and Grading Table

Assessments and grades will be returned within 2 weeks of your submission. You will be given the grades and necessary feedback for each submission. The grading system is shown below:

Grade MarksGrade Points

Definition Description

A 80 – 100 4.00 ExcellentEvidence of original thinking; demonstrated outstanding capacity to analyze and synthesize; outstanding grasp of module matter; evidence of extensive knowledge base

A- 75 – 79 3.67 Very GoodEvidence of good grasp of module matter; critical capacity and analytical ability; understanding of relevant issues; evidence of familiarity with the literature

B+ 70 – 74 3.33Good

Evidence of grasp of module; critical capacity and analytical ability, reasonable understanding of relevant issues; evidence of familiarity with the literatureB 65 – 69 3.00

B- 60 – 64 2.67

PassEvidence of some understanding of the module matter; ability to develop solutions to simple problems; benefitting from his/her university experience

C+ 55 – 59 2.33

C 50 – 54 2.00

D+ 47 – 49 1.67

Marginal Fail

Evidence of minimally acceptable familiarity with module matter, critical and analytical skills

D 44 – 46 1.33

D- 40 – 43 1.00

F 0 – 39 0.00 FailInsufficient evidence of understanding of the module matter; weakness in critical and analytical skills; limited or irrelevant use of the literature

WD - - Withdrawn Withdrawn from a module before census date, typically mid semester

F(W) 0 0.00 Fail Withdrawn after census date, typically mid semester

IN - - IncompleteAn interim notation given for a module where a student has not completed certain requirements with valid reason or it is not possible to finalise the grade by the published deadline

P - - Pass Given for satisfactory completion of practicum

AU - - AuditGiven for a module where attendance is for information only without earning academic credit


Weekly Module Schedule

Week/Date TopicLecture

HourTutorial

HourBlended Learning

Week 1 Topic 1: Introduction to Business Environment (Part 1) • Goals and functions of a business• Major forms of business

2 1 6

Week 2 Topic 1: Introduction to Business Environment (Part 2) • Environmental factors affecting business • The capitalistic market vs. the planned

economy

2 1 6

Week 3

Topic 2: Starting & Organizing a Small Business (Part 1) • The small business entrepreneur• Types of business organization, its advantages

and disadvantages.

2 16

Week 4 Topic 2: Starting & Organizing a Small Business (Part 2) • Starting and financing a small business • Types of legal ownership in businesses

2 1 6

SEMESTER BREAK

Week 5 Topic 3: Managing Business (Part 1) • The Management Process• Managers: Types, Levels & Skill Sets 2 1 6

Week 6 Topic 3: Managing Business (Part 2) • Setting goals, strategies and tactics • SMART goals 2 1

6Digital

upload of Assignment

Week 7 Topic 3: Managing Business (Part 3) • Organizing your people• Organizational charts• The committees

2 1 6

Week 8 Topic 4: Managing Employee (Part 1) • Managing human resources• Understanding employee behaviors 2 1 6

Week 9 Topic 4: Managing Employee (Part 2) • Motivating today’s workforce• The Big 5 Personalities and Job attitudes• Employee motivational theories

2 1 6

Week 10 Topic 4: Managing Employee (Part 3) • The Hiring Process

1 6Class Test


• Employee remuneration and compensation• Employee and manager training

2

Week 11 Topic 5: Developing Marketing Strategies (Part 1) • What is Marketing?• The 5 Ps of Marketing: Product• The 5 Ps of Marketing: Price

2

1 6

Week 12 Topic 5: Developing Marketing Strategies (Part 2) • The 5 Ps of Marketing: Promotion• The 5 Ps of Marketing: Place 2 1 6

SEMESTER BREAK

Week 13 Topic 5: Developing Marketing Strategies (Part 3) • The 5 Ps of Marketing: Packaging• The consumer buying process 2 1 6

Week 14 Topic 6: Managing Financial Information (Part 1) • What is Accounting?• The purposes of accounting• The Accounting Reports: Statement of Income

2 1 6

Week 15 Topic 6: Managing Financial Information (Part 2) • The Accounting Reports: Statement of Financial

Position• Break-even Analysis

2 1 6

Week 16 Topics 7: Production Process• Types of production process• Production planning and control• Total Quality Management

2 1 6

Week 17 Topic 8: Responsibility of a Business (Part 1)• Business ethics and policies• Business responsibility to shareholders,

community and workplace.2 1

5Digital

upload of Final Project

Week 18 Topic 8: Responsibility of a Business (Part 2)• Corporate social responsibility• 4 approaches to corporate social responsibility

2 1

5Digital

upload of E-portfolio

Week 19 Study Leave

Note: The Module Schedule above is subject to change at short notice.

References

Main References : 1. Ebert R.J. & Griffin R.W. (2005), Business Essentials, Prentice Hall.2. Bovee C.L., Paul A., Thill J.V., Schatzman B.E, (2004), Business In Action,

Prentice Hall.3. Pride W.M., Hughes R.J., Kapoor J.R. (2005), Business, Houghton Mifflin.


Additional References :

1. John Sloman and Mark Sutcliffe. 2004. Economics for Business. 3rd Edition, Prentice Hall.


Education

Bus30104 new course outline