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Investing in Social Capital: Building your Network
Jason LauritsenBulletproof Talent
Why should I care about networking? What exactly is networking?Okay, how do I do it?
Why should I care about networking?
Chris
Joe
Hired
Mary
Network
Network beats
Network beats job boards.
vs.
Network beats job boards.
Network
Network beats job boards.
Network beats
Network beats job boards.
Network beats experience.
Work Zone
1Other than getting a job, how else can knowing
the right people be an advantage?
2Each person share a personal example of how
knowing someone got you an inside advantage.
•information•ideas•business leads
•goodwill•trust•cooperation
Baker, Wayne. Achieving Success Through Social Capital. 2000.
resources available to an individual through their relationships to and
connections with others:
social capital
Stuff to Remember
Who you know matters. A lot.
What exactly is networking?
Networking is . . .
Making connections and creating overlap.
Making Connections
1. Meet one another 2. Get to know each
others name3. Exchange contact
information
Work Zone
Task: Connect to Everyone in your Group
1. Shake hands2. Learn names
3. Exchange contact info
Creating Overlap
Overlap happens when we know stuff about each other and do stuff together.
Overlap is what creates strong relationships.
Me You
No ConnectionNo Overlap
Me You
Connection MadeStill No Overlap
Me You
Significant OverlapMeaningful relationship
Work Zone
Task: Create Overlap in your Groups
1Everyone answers these questions:
What’s your name?Where are your from?
Where did you grow up?What’s your favorite TV show?
Work Zone
Task: Create Overlap in your Groups
2. In 5 minutes, what is the most interesting think you can find that your entire group has in
common?
Stuff to Remember
Who you know matters. A lot.
Networking is about connecting with people and creating overlap to form relationships.
Okay, so how do I do it?
1. Know your goals.2. Get involved.3. Make yourself available to connect.
1. Know your goals.2. Get involved.3. Make yourself available to connect.
Work Zone
Individually
1. Write down your top 3-5 goals? 2. Pick the goal that could be most helped by a
great network.
1. Know your goals.2. Get involved.3. Make yourself available to connect.
Get Involved. Volunteer.
• School• Work• Community• Professional• Church
Work Zone
Pair upShare your networking goal.
Brainstorm togetherWhat kind of people could you meet who would
help you meet your goal? Where might you get involved to meet these
people?
1. Know your goals.2. Get involved.3. Make yourself available to connect.
Social Networks
LinkedIn is Facebook for Business
BRAND
Brand is how you feel, before you have time to think.
Work Zone
Individually
List 5 words that you’d like others to think of when they think of your brand.
Truth
There is no private.It doesn’t matter what you meant, it only matters how it looks.Language matters.
Manage your brand to support your goals.
People
Opportunity
1. Know your goals.2. Get involved.3. Make yourself available to connect.
That’s how you network.
Stuff to Remember
Who you know matters. A lot.
Networking is about connecting with people and creating overlap to form relationships.
To network: know your goals, get involved and make yourself available to connection.
Your brand isn’t what you say it is, it’s what everyone else says it is.
?